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BI Analyst, Acquisition Marketing

Atlanta, GAData AnalyticsHybrid2+ YOE
Summary

Analyzes acquisition marketing performance by building dashboards, automating reports, managing data pipelines, and providing insights for media decisions. Requires 2+ years in data analytics supporting paid channels, advanced SQL, and Tableau.

About the role

What you’ll do:

  • Build & maintain marketing performance dashboards and reports
  • Automate recurring reporting & operational workflows to reduce manual effort and improve accuracy
  • Support the management and QA for marketing data pipelines across paid channels
  • Monitor day-to-day performance across acquisition channels, surfacing insights to marketing team stakeholders
  • Support channel leaders in implementing incrementality tests and strategies
  • Conduct deep-dive analyses to support media buying decisions with data-driven insights and recommendations

What you have:

  • 2+ years of experience in data & analytics, specifically in a role supporting paid media channels
  • Hands-on experience with digital channels, app-based acquisition, and MMP platforms strongly preferred
  • Bachelor's degree in Business, Analytics, Statistics, Econometrics, Information Systems, Computer Science, or a related field
  • Exceptional communicator with experience presenting to business stakeholders
  • Ability to work with cross-functional partners (Marketing, Finance, Product)
  • Strong project management

Technical Skills:

  • Advanced SQL
  • Tableau (strongly preferred) or similar BI tool
  • Excel
  • Python (preferred for modeling, automation, or statistical analysis)
Skills
SQLTableauExcelPythondata pipelinesdashboardsanalyticspaid mediaincrementality testingMMP platforms