# VP of Growth
**Company:** [Mochi Health](https://hotfix.jobs/companies/mochi-health)
**Location:** San Francisco, CA
**Experience:** 10+ years
**Skills:** SQL, Amplitude, Mixpanel, Tableau, SEO, Sem, Google Ads, Meta Ads, Tiktok Ads, HIPAA, A/B Testing, Ltv, Cac, Marketing Mix Modeling, CRM
**Posted:** 2026-05-06
> Leads patient acquisition, activation, retention, and growth team (15-30 people) for AI-driven healthcare marketplace. Requires 10+ years growth experience, performance marketing expertise, analytics fluency, and healthcare/regulatory knowledge to scale efficiently while maintaining trust.
## Job Description
## What You'll Do

### Own the Growth Strategy
- Define and execute the patient acquisition and retention strategy across all channels and products
- Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
- Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)
- Establish growth metrics, goals, and forecasting models that guide investment and decision-making
- Partner with executive leadership to shape company strategy based on growth insights

### Build and Lead the Growth Team
- Recruit, hire, and develop a high-performing growth organization (15-30 people across marketing, analytics, growth product)
- Structure the team for scale: performance marketing, lifecycle/CRM, growth product, analytics, creative/brand
- Create career frameworks and development paths that attract and retain top growth talent
- Foster a culture of experimentation, data-driven decision-making, and rapid iteration
- Build rituals and processes that enable the team to move fast while maintaining quality

### Drive Patient Acquisition
- Scale efficient patient acquisition across paid channels (**SEM**, social, display, affiliates, partnerships)
- Develop and optimize organic growth channels (**SEO**, content, referrals, community)
- Build and test new acquisition channels and tactics to diversify patient sources
- Manage marketing budget and **CAC** targets across channels, optimizing for **LTV:CAC** ratios
- Work with Creative/Brand to develop high-performing ad creative and messaging that converts

### Optimize Conversion & Activation
- Lead growth product initiatives to improve conversion throughout the patient journey
- Partner with Product and Design to optimize onboarding, activation, and time-to-first-value
- Run experimentation programs (**A/B tests**, multivariate tests) to continuously improve conversion
- Identify and remove friction in the patient experience from discovery to first prescription
- Build systems to personalize patient experience based on needs, conditions, and behaviors

### Maximize Retention & LTV
- Own lifecycle marketing strategy to drive engagement, retention, and **LTV**
- Build email, **SMS**, and in-app campaigns that keep patients engaged with their care
- Develop reactivation and winback programs for lapsed patients
- Partner with Clinical and Operations to identify churn drivers and build interventions
- Create loyalty and referral programs that turn patients into advocates

### Establish Growth Operations & Analytics
- Build analytics infrastructure to measure, attribute, and optimize across the full funnel
- Implement experimentation frameworks and statistical rigor for testing
- Create dashboards and reporting that give the team and leadership real-time growth visibility
- Develop forecasting models to predict growth and identify risks/opportunities early
- Partner with Data/Analytics to build patient segmentation, **LTV** models, and attribution

### Navigate Healthcare-Specific Constraints
- Ensure all growth tactics comply with **HIPAA**, healthcare advertising regulations, and platform policies
- Balance aggressive growth with clinical quality and patient safety
- Work with Legal/Compliance to navigate restrictions on healthcare marketing and claims
- Build trust-first messaging that differentiates in a crowded, skeptical market
- Manage payer relationships, insurance verification, and affordability messaging

## What You Bring

### Growth Leadership Experience
- **10+ years** in growth, marketing, or product roles, with at least **4+ years** leading growth teams (**10+ people**)
- Track record of scaling consumer businesses from early traction to significant scale (e.g., **$10M to $100M+ ARR**)
- Experience owning **P&L** or growth targets with accountability for **CAC**, **LTV**, and payback metrics
- Proven ability to build growth organizations from scratch or through rapid scaling

### Healthcare or Experience in a Heavily Regulated Environment
- Experience in a heavily regulated environment OR digital health, telehealth, pharmacy, wellness, or healthcare marketplace businesses
- Deep understanding of patient acquisition dynamics, insurance/affordability messaging, and healthcare regulations
- Familiarity with **HIPAA**, healthcare advertising restrictions, and platform policies (**Google**, **Meta**, etc.)
- Knowledge of obesity medicine, **GLP-1s**, chronic disease management, or related therapeutic areas is a plus

### Performance Marketing Mastery
- Expert-level knowledge of paid acquisition channels (**Google**, **Meta**, **TikTok**, affiliates, partnerships)
- Experience managing **$5M+** annual marketing budgets with strong ROI discipline
- Deep understanding of attribution, incrementality testing, and marketing mix modeling
- Proven ability to scale channels while maintaining or improving efficiency

### Growth Product & Experimentation
- Experience driving growth through product improvements (onboarding, activation, conversion funnels)
- Strong experimentation mindset with rigorous approach to testing and statistical significance
- Ability to partner effectively with Product and Engineering on growth initiatives
- Understanding of personalization, segmentation, and lifecycle marketing tactics

### Analytics & Data Fluency
- Highly analytical with ability to dig into data, build models, and derive insights
- Comfortable with **SQL**, analytics tools (**Amplitude**, **Mixpanel**, **Tableau**), and experimentation platforms
- Experience building forecasting models and using data to guide strategic decisions
- Can translate complex data into clear narratives for executive audiences

### Marketplace or Multi-Sided Platform Experience (Preferred)
- Understanding of marketplace dynamics (supply/demand balance, liquidity, network effects)
- Experience growing both sides of a platform (patients + providers in our case)
- Knowledge of how to optimize marketplace discovery, matching, and...
**Apply:** https://hotfix.jobs/jobs/vp-of-growth-at-mochi-health-9fe0cfde-3308-438b-9d55-8b26e5ca571d
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