# VP, Industry Lead, Food & Beverage
**Company:** [Fetch](https://hotfix.jobs/companies/fetch)
**Location:** Remote
**Salary:** $372K-$396K
**Experience:** 8+ years
**Skills:** Salesforce, Excel, AI Tools, Media Performance Metrics, Advertising Kpis, Sales Quota Management, Account Management, People Management, Forecasting, Cross-Functional Collaboration
**Posted:** 2026-06-22
> VP-level sales leader managing a team of sales and account professionals focused on Food & Beverage industry partnerships. Responsible for revenue growth, quota attainment, team development, and GTM strategy execution in digital advertising.
## Job Description
## Role Responsibilities
- Manage the team's broader client acquisition, retention, and expansion strategies, resulting in partnerships that generate revenue.
- Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership.
- Independently provide tailored coaching, guidance, and feedback to partner professionals in sales functions and account professionals in account-management functions.
- Direct sales professionals to work efficiently and expand influence across targeted accounts.
- Develop the team’s AI fluency and influence new process adoption.
- In partnership with GTM, Finance, and People Experience teams, lead hiring processes and onboard new employees, maintaining Fetch values and culture.
- Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution.
- Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks.
- Influence and contribute to new GTM strategies that can be scaled across the sales organization.
- Apply your understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs, and scale learnings across your team and others.
- Lead account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions.
- Maintain and coach sellers on Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Identify areas of automation and encourage the use of AI to improve processes.
- Represent Fetch with professionalism and credibility in partner interactions, events, speaking engagements, and conferences.
- Operationalize long-term strategies into clear, actionable goals for the team.

## Minimum Requirements
- 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals.
- 8+ years of new business and account management experience within digital media, advertising, or related industries.
- Proven success meeting or exceeding sales quotas while managing key accounts or portfolios.
- Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions.
- Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills.
- Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes.
- Bachelor’s degree or equivalent combination of education and experience.

## Preferred Requirements
- Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results.
- Ability to translate strategic direction from leadership into tactical plans for direct reports.
- Lead by example - you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes.
- You’re an expert within your category, and understand key partners, partner competitors, along with developments/trends in the industry and adjacent industries.

## Compensation
- Base salary range: $186,000 - $198,000
- On-target earnings (OTE) range: $372,000 - $396,000
- Equity in Fetch
- 401k Match: Dollar-for-dollar match up to 4%
- Comprehensive medical, dental and vision plans for employees and pets
- $10,000 per year in education reimbursement
- Employee Resource Groups and Inclusion Council participation
- Flexible PTO, 9 paid holidays, year-end week-long break
- 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers
- $2,000 Calvin Care Cash incentive for new family members
- Flexible work environment with hardware/software provided for remote work
**Apply:** https://hotfix.jobs/jobs/vp-industry-lead-food-beverage-at-fetch-38beccea-7941-41e4-bdf3-fd42a1fbb539
**Canonical:** https://hotfix.jobs/jobs/vp-industry-lead-food-beverage-at-fetch-38beccea-7941-41e4-bdf3-fd42a1fbb539