# Visual Designer, Product
**Company:** [Luma AI](https://hotfix.jobs/companies/lumalabs-ai)
**Location:** Redwood City, CA
**Salary:** $240K-$325K
**Experience:** 5+ years
**Skills:** Figma, Typography, Color Theory, Iconography, Component Design, Design Tokens, Ai Coding Tools, Cursor, Claude Code, Design Systems, Layout, Interaction Design, Component Libraries
**Posted:** 2026-05-14
> Visual Designer elevates product visual quality through audits, improvements in typography/color/iconography, builds scalable Figma design systems, and implements live versions using AI tools like Cursor. Requires 5+ years UI/visual design experience, strong craft portfolio, and systems thinking for desktop-first creative tools.
## Job Description
## What You'll Do

- Audit and elevate the product's visual design. Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across **typography**, **color**, **iconography**, **spacing**, and **component design**.
- Build and own the design system. Systematize the visual language in **Figma**, defining tokens, components, and usage guidelines that the full design team can build from.
- Bring the design system to life. Using AI coding tools like **Cursor** or **Claude Code**, build a live, interactive version of the design system that engineers and designers will use when building new features. This does not require deep coding expertise, but it does require the willingness and ability to build real things with AI.
- Set and hold the visual bar. Be the team's eye for quality. Establish what good looks like and advocate for it consistently across the product.

## Who You Are

- 5+ years of experience in visual and UI design, with a portfolio that demonstrates exceptional craft across **typography**, **color**, **layout**, and **interaction**.
- Think in systems. Understand how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions.
- Build with AI. Use AI coding tools to produce real outputs, not just mockups. Comfortable directing AI toward a specific goal and iterating until the result meets your standard.
- Have a point of view. Can explain why a design decision is right, not just what it looks like.
- Ship. Portfolio shows work that made it into production and had a visible impact on the product's quality.
- Sweat the details that most people don't notice, and know and can articulate exactly why they matter.

**A portfolio is required for consideration.**

## What Sets You Apart

- Experience designing for creative production tools, where power users, complex workflows, and a high bar for visual craft all have to coexist.
- Familiarity with **design token systems** and how they connect design to code.
- Experience building or contributing to a live component library or design system using AI tools.
- Experience designing for desktop applications. Product is currently desktop-first.

## Compensation

**Base pay range: $240,000 – $325,000 per year.**
**Apply:** https://hotfix.jobs/jobs/visual-designer-product-at-lumalabs-ai-35f7903f-abed-42f0-8cfc-f7845ea769a2
**Canonical:** https://hotfix.jobs/jobs/visual-designer-product-at-lumalabs-ai-35f7903f-abed-42f0-8cfc-f7845ea769a2