# Vice President, Strategic Events, Experiences & Customer Marketing
**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** San Francisco, CA
**Salary:** $305K-$419K
**Experience:** 15+ years
**Skills:** Event Marketing, Experiential Marketing, Customer Marketing, Corporate Communications, Event Production, Customer Advocacy, Executive Engagement, Brand Partnerships, Budget Management, Roi Measurement
**Posted:** 2026-06-23
> Lead global events strategy, customer marketing, and brand partnerships for Okta. Oversee Oktane, internal milestone events, and customer advocacy programs. Report to CMO and partner with C-suite.
## Job Description
## Define & Lead Okta’s Global Events Strategy

- Architect the Portfolio: Develop and execute a comprehensive global event and experience strategy aligned directly with corporate growth objectives, product launches, and brand priorities.
- Elevate Oktane: Continue evolving Oktane as the industry’s premier identity and security event, positioning it as a must-attend annual gathering for enterprise technology leaders.
- External Portfolio Management: Oversee Okta's broader external footprint, including executive summits, industry trade shows, customer advisory boards, regional roadshows, and bespoke executive engagement programs.
- Data-Driven Impact: Establish measurable business outcomes for all external events tied to pipeline creation, customer retention, executive engagement, brand sentiment, and revenue acceleration.

## Champion Modern Customer Marketing & Advocacy

- Own the Customer Lifecycle: Lead and scale the global Customer Marketing organization, shifting from traditional reference management to an integrated lifecycle engagement strategy that drives net-revenue retention (NRR) and upsell opportunities.
- Amplify Customer Voices: Oversee global customer advocacy, community building, executive reference programs, and high-impact customer storytelling that humanizes Okta's business value.
- Cross-Functional Alignment: Partner seamlessly with Sales, Customer Success, Product Marketing, and Corporate Communications to embed the "voice of the customer" into all major marketing campaigns and product milestones.
- Executive Community: Expand and nurture our Customer Advisory Boards (CABs) and exclusive executive networks to foster peer-to-peer connection and long-term brand loyalty.

## Strategize & Execute High-Stakes Internal & Sales Events

- Drive Corporate Alignment & Culture: Mastermind the strategy, content orchestration, and production of Okta’s most critical internal milestone events—specifically Company Kick-off (CKO) and Sales Kick-off (SKO)—ensuring global alignment on corporate strategy, product roadmap, and go-to-market priorities.
- Incentivize Excellence: Oversee the end-to-end execution and premium experiential design of Presidents Club, celebrating and rewarding Okta’s top performers in an elite, world-class setting.
- Internal Stakeholder Partnership: Partner closely with the Chief Revenue Officer (CRO), People Leadership, and the Executive Team to ensure internal events motivate the field, reinforce company culture, and accelerate sales velocity.

## Drive Strategic Brand Partnerships

- Activate Global Alliances: Lead the strategy, activation, and ROI measurement of Okta’s global brand partnerships and sponsorships.
- Innovative Experiences: Identify breakthrough partnership opportunities that increase brand equity, unlock unique customer experiences, and support broader business objectives.
- Integrated Marketing: Ensure brand partnerships are fully integrated across events, digital content, executive engagement, and demand generation efforts.

## Partner with Executive Leadership & Develop Teams

- C-Suite Advisory: Serve as a trusted advisor to senior executives, including the CEO, President, CRO, CMO, and Product leadership, shaping how they show up at key internal and external moments.
- Lead with Inspiration: Guide, mentor, and scale a multi-disciplinary global team spanning Strategic Events, Customer Marketing, and Brand Partnerships, fostering a culture of innovation, operational excellence, and accountability.

## What We're Looking For

- Experience: 15+ years of progressive leadership experience in event marketing, experiential marketing, customer marketing, or corporate communications within high-growth enterprise software, SaaS, or cybersecurity organizations.
- Proven Scale: A track record of successfully directing large-scale global event portfolios (thousands of attendees) alongside high-stakes internal corporate events (CKO/SKO).
- Customer Marketing Expertise: Deep understanding of modern B2B customer marketing frameworks, advocacy programs, customer community platforms, and customer lifecycle dynamics.
- Executive Presence: Exceptional communication, emotional intelligence, and stakeholder management skills; comfortable advising and influencing C-level executives.
- Operational & Financial Acumen: Experience managing significant, complex global budgets, vendors, and agency partners with a strict eye on ROI, data compliance, and operational excellence.
- Analytical Mindset: Proven ability to connect creative experiences and customer marketing initiatives to hard business metrics (pipeline, retention, brand equity, and employee engagement).
**Apply:** https://hotfix.jobs/jobs/vice-president-strategic-events-experiences-customer-marketing-at-okta-715e3a4d-01b0-4bff-93ad-5e62cb10827d
**Canonical:** https://hotfix.jobs/jobs/vice-president-strategic-events-experiences-customer-marketing-at-okta-715e3a4d-01b0-4bff-93ad-5e62cb10827d