# Vice President, Product Marketing
**Company:** [Anaconda](https://hotfix.jobs/companies/anaconda)
**Location:** Remote
**Experience:** 20+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, Analyst Relations, Partner Marketing, Developer Relations, Launch Management, Enterprise Sales Enablement, Open Source Marketing, Category Creation
**Posted:** 2026-06-24
> Lead product marketing, solutions marketing, partner marketing, developer relations, and analyst relations as VP-level owner of Anaconda's market narrative, category positioning, and GTM execution for an AI and data science platform.
## Job Description
## What You'll Do

### Establish Category Authority
- Define and own Anaconda's position in the market for the platform and the category
- Shape how industry analysts, enterprise buyers, and the developer community understand where Anaconda competes and wins
- Connect individual product innovations into a cohesive, forward-looking platform narrative

### Be the Voice to the Market and the Voice of the Market Back
- Own the company's product and platform narrative
- Translate complex technical capabilities into clear, differentiated stories across the full customer journey
- Act as the market's representative inside the company, bringing customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions

### Sharpen ICP Clarity and Strengthen Conversion
- Refine and prioritize ICP targets across enterprise buyers, data teams, developers, and partners
- Build and maintain audience-specific narratives with a consistent through-line
- Drive the motion that converts open-source community adoption and developer engagement into qualified enterprise pipeline

### Orchestrate Releases from Product to Market
- Lead end-to-end launch coordination across Product, Engineering, Sales, Customer Success, and Marketing
- Establish and enforce launch discipline with tiered launch standards (I-III)
- Push back when a release is not ready to land with force

### Drive Product and Market Alignment
- Serve as the structural bridge between Product, Engineering, and Marketing
- Partner directly with Product leadership on roadmap, packaging, and pricing

### Leverage Anaconda's Unique Data Assets
- Harness ecosystem data including platform usage, open-source contribution patterns, Anaconda.org and Anaconda Forge activity
- Build a data-informed PMM function that feeds insights back into product and GTM decisions

### Build and Scale Analyst and Partner Programs
- Lead analyst relations with Gartner, Forrester, and RedMonk
- Build a partner marketing motion that turns cloud, data, and AI vendor relationships into measurable pipeline contribution

### Lead a High-Performing, Multidisciplinary Team
- Build, develop, and scale a team of 4+ across product marketing, solutions marketing, partner marketing, and developer relations
- Create a culture of strategic thinking, cross-functional ownership, and pipeline accountability

## What You Need
- 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions
- Experience marketing technical products to developers, data teams, or engineering buyers
- Track record of setting positioning and narrative at the company or category level
- Mix of scale-up and large enterprise experience
- SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion
- Experience leading marketing across both open-source community and enterprise commercial motions
- Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing
**Apply:** https://hotfix.jobs/jobs/vice-president-product-marketing-at-anaconda-75672e60-0723-47b6-87a0-33229e5ac315
**Canonical:** https://hotfix.jobs/jobs/vice-president-product-marketing-at-anaconda-75672e60-0723-47b6-87a0-33229e5ac315