# Vertical Marketing Lead, Marketplace
**Company:** [Socure](https://hotfix.jobs/companies/socure)
**Location:** Remote
**Salary:** $175K-$215K
**Experience:** 6+ years
**Skills:** B2B Marketing, Product Marketing, Vertical Marketing, Saas Marketing, Fintech Marketing, Ai Messaging, Campaign Strategy, Go-to-Market Strategy, Pipeline Generation, Revenue Marketing, Revops, Roi Tools, Competitive Positioning, Sales Enablement, Project Management
**Posted:** 2026-04-20
> Leads vertical marketing strategy for Marketplace GTM Pod, developing ICPs, messaging, campaigns, and enablement materials to drive pipeline and revenue in identity/fraud sectors. Requires 6-8 years B2B marketing experience in high-growth SaaS/fintech with strong cross-functional influence.
## Job Description
## What You’ll Do

**Define and execute a vertical marketing strategy for the Marketplace GTM Pod.**
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

**Vertical Campaign Strategy**
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.

**Cross-Functional Partnership**
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

## What You Bring
- 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
**Apply:** https://hotfix.jobs/jobs/vertical-marketing-lead-marketplace-at-socure-c7bed1cd-58a2-4675-b20c-f2c4b51fa515
**Canonical:** https://hotfix.jobs/jobs/vertical-marketing-lead-marketplace-at-socure-c7bed1cd-58a2-4675-b20c-f2c4b51fa515