# TV Buyer
**Company:** [Kalshi](https://hotfix.jobs/companies/kalshi)
**Location:** New York, NY
**Salary:** $150K-$250K
**Experience:** 4+ years
**Skills:** Tv Buying, Linear Tv, Connected Tv, Streaming Media, Programmatic Video, Media Investment, Performance Marketing, Attribution, Incrementality Testing, Dsps, The Trade Desk, Google Ads, Amazon Dsp, Media Mix Modeling, SQL
**Posted:** 2026-06-25
> Own and scale Kalshi’s TV media buying across linear, CTV, streaming, and sports inventory to drive customer acquisition and measurable ROI. Requires 4-8+ years of TV buying experience with strong analytics, negotiation, and performance measurement skills.
## Job Description
## What You’ll Do
- Own Kalshi’s TV media buying strategy across linear TV, connected TV, streaming platforms, sports inventory, and premium video placements
- Plan, execute, and optimize TV campaigns to drive customer acquisition, brand awareness, deposits, and long-term user engagement
- Manage budget allocation across networks, publishers, dayparts, audience segments, and program types to maximize ROI
- Develop measurement frameworks for TV performance including incrementality, attribution, CAC, ROAS, and LTV analysis
- Partner with Growth, Data, and Marketing teams to understand how TV influences downstream conversion and retention
- Analyze campaign performance across channel, audience, creative, placement, and geographic dimensions to identify optimization opportunities
- Negotiate directly with networks, publishers, DSPs, and agency partners to secure high-quality inventory and favorable pricing
- Build forecasting and pacing models to ensure spend is aligned with growth goals and business targets
- Partner with creative teams to test messaging, offers, formats, and calls-to-action across TV campaigns
- Monitor market trends, inventory availability, pricing changes, and emerging opportunities in CTV and streaming
- Build reporting systems and dashboards that provide clear visibility into performance and investment efficiency
- Capture and operationalize learnings so future campaigns become progressively more efficient and effective

## What You Bring
- 4-8+ years of experience in TV buying, media investment, performance marketing, programmatic video, or a related field
- Strong understanding of linear TV, connected TV, streaming media, and video advertising ecosystems
- Experience managing meaningful media budgets with accountability to performance outcomes
- Strong quantitative and analytical skills with experience measuring media effectiveness
- Deep understanding of attribution, incrementality, customer acquisition economics, and marketing performance measurement
- Ability to evaluate tradeoffs between brand investment and direct-response efficiency
- Experience negotiating media buys, pricing, inventory access, and partnership terms
- Strong communication skills and ability to translate performance data into actionable strategic recommendations
- High ownership mentality with strong attention to detail and operational rigor
- Ability to operate independently in a fast-moving environment with ambiguity

## Bonus
- Experience buying media for consumer technology, fintech, gaming, sports betting, or trading products
- Experience scaling CTV or streaming as a measurable acquisition channel
- Experience working with major DSPs including The Trade Desk, Google, or Amazon
- Experience with media mix modeling, causal inference, or incrementality testing
- Strong understanding of sports programming, live events, and premium inventory markets
- Experience building media buying functions from the ground up
- SQL, experimentation, or advanced analytics experience
- Strong intuition around consumer behavior, creative performance, and conversion psychology
**Apply:** https://hotfix.jobs/jobs/tv-buyer-at-kalshi-5cc7c4f8-85cf-4e9e-b83b-f9a02d18161f
**Canonical:** https://hotfix.jobs/jobs/tv-buyer-at-kalshi-5cc7c4f8-85cf-4e9e-b83b-f9a02d18161f