# Technical Program Manager, Marketing Technology
**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Salary:** $290K-$365K
**Experience:** 7+ years
**Skills:** Marketing Mix Modeling, Mmm, Incrementality Testing, Brand Lift Studies, Customer Data Platforms, Cdp, Data Warehouses, Analytics Platforms, Regression Analysis, Experimental Design, Adstock Modeling, Tag Management
**Posted:** 2026-02-12
> Leads Marketing Mix Modeling, incrementality testing, brand measurement, and marketing data infrastructure programs. Coordinates cross-functional teams including Data Science, Engineering, and vendors to deliver measurement capabilities and automation solutions. Requires 7+ years TPM experience with marketing analytics expertise.
## Job Description
## Responsibilities:
- **Marketing Measurement Intelligence**: Lead end-to-end program management for MMM proof-of-concept execution and transition to production. Design and execute incrementality testing programs including geo-based experiments, conversion lift studies, and in-platform tests. Lead brand lift study design and execution. Synthesize measurement results and build reporting frameworks.
- **MarTech Infrastructure & Vendor Management**: Support strategic assessments of marketing technology platforms, facilitating cross-functional evaluation and build-vs-buy decisions. Manage vendor and agency relationships, establish operational excellence standards including monitoring and incident response.
- **Marketing Workflow Automation**: Partner with Marketing leadership to identify and deploy AI-powered automation solutions. Establish governance frameworks, quality standards, and measure automation impact.

## You May Be a Good Fit If You:
- Have 7+ years of technical program management experience, with 3+ years in marketing measurement, analytics infrastructure, or data science programs
- Have a track record of managing complex programs involving data science, marketing operations, engineering, agencies, and vendors
- Possess deep understanding of MMM, attribution, incrementality testing, brand lift studies, and experimentation design
- Have strong technical fluency with customer data platforms, marketing data sources, data warehouses, and analytics platforms
- Have experience evaluating and migrating between marketing technology platforms or data infrastructure systems
- Can engage with data scientists on regression analysis, causality, adstock modeling, and experimental design
- Understand CDP architecture including event collection, tag management, streaming delivery, reverse ETL, and privacy compliance
- Are familiar with privacy regulations (GDPR, CCPA) and data sovereignty requirements
- Have a track record of delivering 0-to-1 programs on aggressive timelines with high visibility
- Excel at translating technical concepts for varied audiences and influencing without authority
- Thrive in ambiguous situations, bringing structure to complex challenges
- Have excellent written and verbal communication skills with executive presence

**Annual Salary:** $290,000—$365,000 USD
**Apply:** https://hotfix.jobs/jobs/technical-program-manager-marketing-technology-at-anthropic-6de574f7-78a9-4fd6-8c66-599873ba3171
**Canonical:** https://hotfix.jobs/jobs/technical-program-manager-marketing-technology-at-anthropic-6de574f7-78a9-4fd6-8c66-599873ba3171