# Technical Head of Brand
**Company:** [Firecrawl](https://hotfix.jobs/companies/firecrawl)
**Location:** Remote
**Salary:** $160K-$210K
**Experience:** 4+ years
**Skills:** Twitter/X, LinkedIn, Copywriting, Brand Positioning, Competitive Analysis, Content Calendar, Organic Growth, SEO, Llm Optimization, Ahrefs
**Posted:** 2026-04-13
> Owns end-to-end brand positioning, voice, social presence, and launch copy for a fast-growing developer tool. Requires 4+ years building brand for technical/developer products, exceptional writing, and proven organic growth with developers.
## Job Description
## What You'll Do

- Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
- Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
- Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
- Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
- Partner directly with founders and product to align brand with roadmap and GTM priorities
- Shape the content calendar and own the cadence of what goes out across every channel
- Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours

## What We're Looking For

- Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.
- A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.
- Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up.
- Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.
- Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.

**Backgrounds that often do well:** in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.

## Benefits & Perks

**Available to all employees:**
- Salary: $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
- Equity: Up to 0.1%
- Generous PTO — 15 days mandatory, anything after 24 days, just ask
- Parental leave — 12 weeks fully paid
- Wellness stipend — $100/month
- Learning & Development — up to $1,000/year
- Team offsites
- Sabbatical — 3 paid months off after 4 years

**Available to US-based full-time employees:**
- Full medical, dental, vision coverage
- Life & Disability insurance
- 401(k)
- Pre-tax benefits
- Pet insurance
**Apply:** https://hotfix.jobs/jobs/technical-head-of-brand-at-firecrawl-ba2317f7-c2a4-471e-9b9f-ee8cdbdbcf33
**Canonical:** https://hotfix.jobs/jobs/technical-head-of-brand-at-firecrawl-ba2317f7-c2a4-471e-9b9f-ee8cdbdbcf33