# Strategic Marketing Lead, Accounting Firms

**Company:** [Pilot.com](https://hotfix.jobs/companies/pilot-com)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $127K-$250K
**Experience:** 10+ years
**Skills:** B2B Marketing, Demand Generation, Account-Based Marketing, Pipeline Management, Strategic Messaging, Enterprise Sales Cycles, Multi-Stakeholder Selling, AI Tools, LLMs, Sales Partnership
**Posted:** 2026-06-05

> Senior marketing IC responsible for building and executing GTM strategy, demand generation, and pipeline for mid-market accounting firms adopting Meridian, Pilot's AI operating system. Owns messaging, account prioritization, and conversion metrics.

## Job Description

## What You'll Own

**Segment strategy and execution.** You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your hands.

**Pipeline.** You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contract.

**Messaging.** You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every day.

## What Success Looks Like in Year 1

- A clear, defensible go-to-market strategy for Meridian, with repeatable demand and partner programs in market
- Meridian moving from launch awareness to sustained pipeline, with growing and measurable contribution to the segment number
- Positioning that holds up under scrutiny from skeptical firm owners, internal sales, and competitive pressure
- Working relationships with the Franchise IC and the Partner Marketing & Events Lead that are either operating well as collaboration or have moved into a reporting structure based on real coaching fit
- Direction set for year 2, including team shape

## About You

- 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
- Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
- You should be able to hold a strategic narrative as your own and shape how a category gets understood
- Experience partnering closely with sales leadership on account prioritization and pipeline goals
- AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale
- Comfortable operating as a senior IC. You build, you run, you write, you don't hand off the interesting work to a team
- Open to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesn't
- Writes and communicates clearly

## Benefits

- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan

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