# Strategic Marketing Lead, Accounting Firms

**Company:** [Pilot.com](https://hotfix.jobs/companies/pilot-com)
**Location:** Nashville, TN
**Role:** Product Marketing
**Salary:** $127K-$200K
**Experience:** 10+ years
**Skills:** B2B Marketing, Demand Generation, Account-Based Marketing, Pipeline Management, Strategic Messaging, Sales Alignment, AI Tools, LLMs, Go-to-Market Strategy, Conversion Metrics
**Posted:** 2026-06-05

> Senior B2B marketer responsible for building and running GTM strategy, pipeline, and messaging for mid-market accounting firms adopting Meridian, Pilot's AI operating system. Hands-on IC role with 10+ years experience required.

## Job Description

## What You'll Own

- Segment strategy and execution for mid-market accounting firms adopting Meridian
- Pipeline generation and accountability in close partnership with sales on account prioritization
- Messaging development for how Pilot speaks to mid-market accounting firms externally and in sales materials

## What Success Looks Like in Year 1

- A clear, defensible go-to-market strategy for Meridian, with repeatable demand and partner programs in market
- Meridian moving from launch awareness to sustained pipeline, with growing and measurable contribution to the segment number
- Positioning that holds up under scrutiny from skeptical firm owners, internal sales, and competitive pressure
- Working relationships with the Franchise IC and the Partner Marketing & Events Lead that are either operating well as collaboration or have moved into a reporting structure based on real coaching fit
- Direction set for year 2, including team shape

## About You

- 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
- Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
- Ability to hold a strategic narrative and shape how a category gets understood
- Experience partnering closely with sales leadership on account prioritization and pipeline goals
- AI-fluent in workflow—using LLMs and AI tools to compress research, draft, iterate, and run plays at scale
- Comfortable operating as a senior IC who builds, runs, and writes without handing off interesting work
- Open to managing one or two senior ICs if the coaching fit develops, or staying purely IC
- Writes and communicates clearly

## Compensation & Benefits

- Base pay range: $127,000 - $200,000 in Nashville, TN
- Equity, 401(k), health benefits
- Flexible vacation/time-off policy
- All federal holidays observed
- Parental leave – 100% pay for 12 weeks
- Competitive benefits package including additional wellness benefits

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