# Sr. Manager, Growth Marketing Operations
**Company:** [Hinge Health](https://hotfix.jobs/companies/hinge-health)
**Location:** San Francisco, CA
**Salary:** $192K-$288K
**Experience:** 9+ years
**Skills:** Iterable, Salesforce Marketing Cloud, Segment, Twilio, SQL, HTML, JavaScript, Python, AI/ML, Salesforce, Braze, Marketo, Tableau, Looker, OpenAI API
**Posted:** 2026-04-08
> Leads Growth Marketing Operations team delivering 100M+ annual marketing touchpoints via email/SMS/push/direct mail. Owns technical strategy, platform governance (Salesforce, Iterable, Segment, Twilio), AI-driven automation, and people development for 9+ years experience with 5+ in management.
## Job Description
## Responsibilities

**Senior Leadership & Team Development**
- Lead individual contributors, functional teams, or managers — building a high-performing organization aligned to business priorities
- Own succession planning, staffing alignment, and cross-training to ensure coverage and capability depth across the team
- Uplevel the talent bar: recruit, develop, and retain top marketing operations talent; build and mentor future leaders
- Establish team KPIs, quality metrics, and SLAs — ensuring accountability and visibility across the organization
- Champion a culture of continuous improvement, automation, and operational excellence

**Program Strategy & Operational Excellence**
- Establish or evolve program rituals, intake processes, and prioritization frameworks that scale across a multi-team, multi-channel operation
- Develop and codify team standards, delivery SLAs, and incident response and root-cause analysis programs
- Lead high-risk, high-impact, cross-functional execution initiatives with significant downstream business implications
- Drive execution across email, direct mail, SMS, push, and web — maintaining an accuracy-first culture at enterprise scale
- Allocate ~50% of time to technical innovation and platform strategy; ~50% to people management and org development

**Technical Strategy & Platform Governance**
- Own enterprise-level marketing automations and oversee high-complexity, cross-functional integrations across **Salesforce**, **Iterable**, **Segment**, **Twilio**, and direct mail vendors
- Work with Martech and Engineering to scale integrations, resolve platform limitations, and govern the marketing tech stack
- Lead architecture decisions on automation, platform tradeoffs, and data pipeline design — balancing scale, compliance, and reliability
- Introduce automation scripts and tooling to reduce manual errors and increase execution efficiency across campaigns
- Maintain deep expertise in email deliverability, data hygiene, SMS compliance (**TCPA**, **GDPR**), and platform governance

**AI-Led Operations & Intelligent Automation**
- Architect and implement AI-driven workflows for campaign optimization, audience segmentation, and content personalization at scale
- Use predictive analytics and **ML** models to forecast campaign performance, optimize send timing, and improve engagement rates
- Establish governance frameworks for responsible AI use — including human-in-the-loop validation protocols, bias monitoring, and escalation criteria
- Partner with data science and engineering to build, test, and deploy custom **AI/ML** solutions for marketing operations
- Train and upskill team members on AI tool proficiency and supervised automation best practices

**Cross-Functional Influence & Executive Communication**
- Influence senior leaders and executive stakeholders with clear framing of automation tradeoffs, integration decisions, and execution risks
- Coordinate escalation and error communication across functions; provide leadership on risk mitigation and workflow efficiency
- Collaborate with senior marketing, Martech, product, and data teams to shape the future of marketing automation capabilities
- Translate complex technical constraints into strategic business terms for non-technical partners

## Basic Qualifications
- Bachelor's degree or equivalent experience
- 9–12 years of experience in marketing automation, technical operations, or execution-focused roles
- 5+ years of people management experience, including managing managers or multiple functional teams
- Expert-level proficiency with an ESP or MAP (**Iterable**, **Braze**, **Salesforce Marketing Cloud**, or equivalent)
- Proven track record of delivering large-scale integrations and platform changes in complex, multi-team environments
- Deep expertise in marketing automation strategy, architecture tradeoffs, and platform governance
- Experience designing and implementing AI-assisted workflows in marketing operations (e.g., predictive modeling, automated QA, intelligent segmentation)
- Strong knowledge of email deliverability, data hygiene, and SMS compliance (**TCPA**, **GDPR**)
- Ability to troubleshoot and resolve complex campaign execution failures across systems and channels
- Experience leading TechOps initiatives in collaboration with PM and QA functions
- **HTML** fluency (editing and troubleshooting); **SQL** proficiency
- Experience working cross-functionally with Engineering, Martech, Product, and Data Science at a senior level

## Preferred Qualifications
- Advanced **Iterable**, **Marketo**, **SFMC**, or equivalent marketing automation platform credentials
- **PMP**, **PgMP**, **SAFe**, **Lean Six Sigma** Black Belt or Green Belt, or **ISTQB** Advanced Level (PMO or QA track)
- Experience driving quality assurance across complex, multi-team programs
- Experience with data visualization tools (**Mode**, **Tableau**, **Looker**, or similar)
- Coding experience applied to marketing automation (e.g., **JavaScript**, **Python**, **Google Apps Script**)
- 2+ years of hands-on experience applying **AI/ML** tooling to marketing operations — including generative AI for content/testing, predictive models for optimization, or automated QA systems
- Experience with **AI/ML** platforms (e.g., **OpenAI API**, **Anthropic Claude**, or marketing-specific AI tools like **Phrasee**, **Persado**, or platform-native AI features)
- Track record of measuring and improving AI model accuracy, establishing feedback loops, and training teams on AI tool adoption
- Advanced **Excel** skills including complex formulas, pivot tables, and data modeling
**Apply:** https://hotfix.jobs/jobs/sr-manager-growth-marketing-operations-at-hinge-health-c5160b37-7b1b-4de3-9ba3-6bc6adbb4e39
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