# Sr. Lifecycle Marketing Manager
**Company:** [NinjaTrader](https://hotfix.jobs/companies/ninjatrader)
**Location:** Chicago, IL, California, Colorado, Florida, Georgia, Illinois, Indiana, Minnesota, Missouri, Montana, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Utah, Vermont, Virginia, Washington, Washington, DC, Wisconsin
**Salary:** $95K-$145K
**Experience:** 6+ years
**Skills:** Braze, Segmentation, Personalization, A/B Testing, Customer Journeys, CRM, Growth Marketing, In-Product Messaging, Data Analysis, Metrics, Experimentation
**Posted:** 2026-04-23
> Builds and scales multi-channel lifecycle marketing programs focused on in-product messaging to drive customer activation, engagement, and retention. Requires 6-8 years experience with Braze or similar, segmentation, A/B testing, and data proficiency; hybrid in Chicago or remote in select states.
## Job Description
## Responsibilities
- Build and manage multi-channel lifecycle programs with a focus on in-product messaging
- Identify and implement segmentation and personalization opportunities
- Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
- Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
- Run A/B tests and experiments to improve lifecycle performance
- Monitor campaign performance and surface insights and recommendations
- Continuously improve messaging, timing, segmentation, and channel mix
- Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
- Support product launches by driving awareness and adoption through coordinated lifecycle experiences
- Ensure high-quality execution through strong QA and documentation
- Drive process improvements as the lifecycle function scales

## Requirements
- 6–8 years of experience in lifecycle, CRM, or growth marketing
- Hands-on experience executing campaigns in Braze or comparable platforms
- Strong understanding of segmentation, triggers, and customer journeys
- Proficiency working with data, metrics, and experimentation
- Excellent attention to detail and execution quality

## Nice-to-haves
- Background in fintech, big tech, or high-growth B2C companies

## Compensation
- Salary range: $95,000 - $145,000 USD
- Annual target bonus: 10% (50% individual performance, 50% company/team performance)
- 401K with 3.5% company match
- 23 days PTO + 7 paid holidays
- Health, vision, dental coverage; life and disability insurance
- Paid parental bonding leave
**Apply:** https://hotfix.jobs/jobs/sr-lifecycle-marketing-manager-at-ninjatrader-af357514-e05b-4bdb-9407-066614971d3a
**Canonical:** https://hotfix.jobs/jobs/sr-lifecycle-marketing-manager-at-ninjatrader-af357514-e05b-4bdb-9407-066614971d3a