# Senior Technical Product Marketing Manager
**Company:** [Fivetran](https://hotfix.jobs/companies/fivetran)
**Location:** Oakland, CA
**Salary:** $178K-$223K
**Experience:** 4+ years
**Skills:** Product Marketing, Data Engineering, Data Integration, SQL, dbt, Python, Spark, Delta Lake, Apache Iceberg, Data Warehouses, Data Lakes, Data Catalogs, Go-to-Market Strategy, Technical Content Development, Sales Enablement
**Posted:** 2026-05-26
> Lead technical product marketing initiatives across Fivetran's data platform. Create technical content, drive GTM launches, and partner with Product, Sales, and Engineering to position data integration solutions for data engineers and analytics leaders.
## Job Description
## What You’ll Do

### Content Development & Messaging
- Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content
- Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences
- Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment

### Customer & Market Insights
- Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging
- Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas
- Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products

### Cross-Functional Collaboration
- Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas
- Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs

### Technical Expertise
- Operationalize technical product marketing best practices across teams
- Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance
- Serve as technical SME on the Fivetran platform, articulating how it fits into customers’ broader data stacks and workflows
- Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations

### Thought Leadership
- Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs
- Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio
- Help position Fivetran as a foundational component of modern, scalable data infrastructure

## Skills We’re Looking For
- 4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
- Data industry experience and expertise: hands-on work with or deep knowledge of data engineering with focus on data integration, data lakes, open table formats (e.g. Delta Lake, Apache Iceberg), data warehouses, data catalogs and related technologies (e.g. SQL, dbt, Python, Spark)
- Technical aptitude and desire to learn: knowledge of modern data infrastructure and tools, particularly data lakes and their role in analytics and storage
- Experience working with multiple different teams: proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams
- Strong in-person, virtual, and written communication skills
- Highly-organized with excellent project management track record
- Understanding of target customers: ability to gain deep understanding of needs and challenges of data engineers, data scientists, data architects, and technical stakeholders
**Apply:** https://hotfix.jobs/jobs/senior-technical-product-marketing-manager-at-fivetran-d055b511-a068-4534-b911-5a0a1282c8e1
**Canonical:** https://hotfix.jobs/jobs/senior-technical-product-marketing-manager-at-fivetran-d055b511-a068-4534-b911-5a0a1282c8e1