# Senior Product Marketing Manager, Identity & KYA
**Company:** [Socure](https://hotfix.jobs/companies/socure)
**Location:** New York, NY, San Francisco, CA, Seattle, WA, Miami, FL
**Salary:** $175K-$210K
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Research, Competitive Analysis, Positioning & Messaging, Product Launches, Content Development, Performance Analytics, Cross-Functional Collaboration
**Posted:** 2026-06-25
> Lead product marketing strategy, positioning, and GTM execution for Socure’s new KYA (know-your-agent) identity verification solutions. Partner with product, sales, and marketing to drive awareness, adoption, and growth.
## Job Description
## Responsibilities
- Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.
- Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.
- Conduct market, competitor, and customer research to inform product marketing strategies and content.
- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.
- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
- Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
- Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.

## Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and market trends.
- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
- Deep understanding of product marketing, go-to-market strategies, and sales enablement.
- Collaboration and relationship-building skills across cross-functional teams.
- Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
- Experience with fraud, identity, or related field is required with a preference for building 0-1 products.
**Apply:** https://hotfix.jobs/jobs/senior-product-marketing-manager-identity-kya-at-socure-b121b8c0-6920-4b00-96bb-5bbab7112647
**Canonical:** https://hotfix.jobs/jobs/senior-product-marketing-manager-identity-kya-at-socure-b121b8c0-6920-4b00-96bb-5bbab7112647