# Senior Product Marketing Manager
**Company:** [Nectarsocial](https://hotfix.jobs/companies/nectarsocial)
**Location:** Palo Alto, CA
**Salary:** $150K-$185K
**Experience:** 4+ years
**Skills:** Product Positioning, Messaging, Competitive Intelligence, Sales Enablement, Product Launches, Pitch Decks, Case Studies, Roi Calculators, Buyer Personas, Market Analysis
**Posted:** 2026-01-10
> Owns positioning, messaging, and GTM strategy for AI-native social commerce platform. Partners with sales and product teams on launches, competitive intelligence, and enablement materials. Requires 4-7 years B2B SaaS product marketing experience.
## Job Description
## Responsibilities
- Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
- Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
- Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
- Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
- Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
- Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
- Support company storytelling and fundraising efforts with compelling market narratives and positioning

## Requirements
- 4–7 years of product marketing experience, ideally in B2B SaaS
- Experience owning positioning and messaging for a product or product line
- Strong experience partnering with sales teams to build sales enablement programs
- Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
- Excellent writing, communication, and storytelling abilities
- Comfort operating in ambiguous environments and building new functions in a fast-moving startup
- Strong collaboration skills across product, sales, and leadership teams

## Nice-to-Haves
- Experience in martech, social media platforms, or commerce-related software
- Experience working at a company through a Series A or Series B growth phase
- Experience launching AI-powered products or technical platforms
- Background working closely with enterprise sales teams

## Compensation & Benefits
- Competitive compensation and early equity
- Health, vision, and dental benefits + 401(k) match
- Clear career growth opportunities
- Free lunch in Palo Alto
**Apply:** https://hotfix.jobs/jobs/senior-product-marketing-manager-at-nectarsocial-e42f958a-ff9a-49ad-b6cf-f0c7e90424f1
**Canonical:** https://hotfix.jobs/jobs/senior-product-marketing-manager-at-nectarsocial-e42f958a-ff9a-49ad-b6cf-f0c7e90424f1