# Senior Marketing Operations Manager, Product-Led Growth
**Company:** [Brex](https://hotfix.jobs/companies/brex)
**Location:** Seattle, WA
**Salary:** $135K-$168K
**Experience:** 4+ years
**Skills:** Twilio Segment, Google Analytics, Marketo, Salesforce, Sanity Cms, Zapier, Google Ads, Linkedin Ads, Meta Ads, Reddit Ads
**Posted:** 2026-01-19
> Owns PLG marketing operations, evolving martech stack with Segment, Marketo, and AI automation to scale digital acquisition and optimize onboarding. Requires 4+ years experience in marketing/growth ops and hands-on expertise with analytics and attribution.
## Job Description
## What you’ll do

The Senior Marketing Operations Manager owns the systems, data infrastructure, and digital growth engine powering Product-Led Growth (PLG). This role scales digital acquisition, optimizes self-serve onboarding, and unlocks marketing performance through automation, experimentation, and insights using AI and agentic workflows.

## Responsibilities

- Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure.
- Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.
- Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.
- Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics.
- Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration.
- Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.
- Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com—including qualification logic, routing workflows, data capture, and integration with downstream teams.
- Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops.
- Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale.
- Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity.

## Requirements

- 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels.
- Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks.
- Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement.
- Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels.
- Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences.
- Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows).
- Track record of evolving or modernizing a marketing tech stack toward a future-state architecture.
- Experience collaborating closely with Product, Web Engineering, and Data teams.

## Bonus Points

- Experience at FinTech or SaaS companies with PLG or self-serve onboarding models.
- Experience using AI and automation to scale marketing workflows.
- Comfort building integrated workflows between CMS (Sanity) and acquisition tracking systems.
- Familiarity with customer journey analytics tools such as Amplitude, Mixpanel, or similar.

## Compensation

Expected salary range: $134,696 - $168,370. Starting base pay depends on location, skills, experience, market demands, and internal pay parity. Equity and other compensation may be provided.
**Apply:** https://hotfix.jobs/jobs/senior-marketing-operations-manager-product-led-growth-at-brex-5e7bc0f4-c271-40c3-84ec-6e6586044845
**Canonical:** https://hotfix.jobs/jobs/senior-marketing-operations-manager-product-led-growth-at-brex-5e7bc0f4-c271-40c3-84ec-6e6586044845