Senior Manager, Strategic Partner Marketing

Responsibilities

• Shape and execute the partner marketing strategy for AWS and a portfolio of 5–8 strategic VAR partners
• Build and deepen relationships with partner marketing, alliance, and sales leaders — becoming a trusted advisor and go-to collaborator
• Develop and execute joint go-to-market strategies that drive partner-sourced and partner-influenced pipeline
• Lead joint business planning, including quarterly planning sessions, shared KPIs, campaign roadmaps, and growth targets
• Craft compelling joint value propositions and messaging frameworks that clearly articulate business outcomes for shared customers
• Design and launch integrated campaigns across field marketing, demand gen, digital, and events — ensuring programs move from idea to execution quickly
• Collaborate with partner sales teams to identify priority accounts and build account-based marketing strategies that accelerate deal velocity
• Represent Vanta at AWS and VAR partner events, executive briefings, and industry engagements
• Partner closely with Sales, Alliances, Product Marketing, Field Marketing, RevOps, and Marketing Ops to ensure alignment, visibility, and performance tracking
• Measure and report on program impact, continuously optimizing based on pipeline contribution, influenced revenue, and ROI
• Build scalable partner marketing playbooks and repeatable frameworks as we expand our ecosystem

Requirements

• 8–10+ years of B2B marketing experience, with strong focus on partner marketing in high-growth technology companies
• Direct experience working with AWS (required) and experience supporting VAR or reseller ecosystems (required)
• Proven ability to build and execute joint go-to-market programs that drive measurable pipeline and revenue outcomes
• Experience managing executive-level relationships and influencing cross-functional stakeholders without direct authority
• Strong understanding of enterprise buyer journeys and experience marketing to technical and business decision-makers
• Ability to think strategically about long-term partnership growth while operating with urgency and bias for action
• Comfortable in startup environments — resourceful, adaptable, and willing to step in wherever needed to ensure success
• Strong analytical orientation with the ability to connect marketing activity to business impact
• Exceptional communication and storytelling skills, including executive-level presentations
• Highly organized and able to manage multiple partners and workstreams simultaneously
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact

Compensation & Benefits

• Industry-competitive salary and equity
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
• 16 weeks paid Parental Leave for all new parents
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for team members who report to the SF and NYC office
• Family planning benefits
• Matching 401(k) contribution with immediate vesting
• Flexible PTO policy, plus 80 hours of Sick Time
• 11 company-paid holidays