# Senior Manager, Growth Marketing & Outreach
**Company:** [CodePath](https://hotfix.jobs/companies/codepath)
**Location:** Remote
**Salary:** $110K-$150K
**Experience:** 5+ years
**Skills:** HubSpot, Email Campaigns, Sms Campaigns, Lifecycle Campaigns, CRM, Automation, AI Tools, Data Analysis, Segmentation, Personalization
**Posted:** 2026-06-26
> Senior Manager leading CodePath's digital outreach and enrollment campaigns for CS students. Owns HubSpot sequences, email/SMS lifecycle programs, virtual info sessions, and champion network growth to drive enrollment and re-engagement. Requires 5+ years in high-volume outbound campaigns, data-driven iteration, and AI usage.
## Job Description
## Key Activities
- Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts.
- Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate.
- Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment.
- Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success.
- Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking.
- Collaborate with student communications to maintain consistent voice and messaging across all outreach channels.
- Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director.
- Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.).

## Qualifications
**Required**
- 5+ years running high-volume email or outbound campaigns. Built HubSpot (or equivalent) sequences from scratch. Think about timing, segmentation, and personalization, not just send volume.
- Systems-oriented: build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene.
- Data-forward: obsess over open rates, click rates, and conversion data and use them to iterate. Able to interpret own results.
- AI-forward: use AI tools in day-to-day work for personalization, copy iteration, sequence optimization, or research.
- Clear communicator: write outreach copy that gets responses. Adjust tone and message across faculty, students, and institutional partners.

**Preferred**
- EdTech, enrollment marketing, or higher education outreach background.
- Experience with university audiences: faculty, department chairs, career center staff, academic advisors.
- Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and partner outreach.
- HubSpot certification or deep hands-on experience building sequences and workflows.
- Commitment to CodePath’s mission to advance economic mobility through education.
**Apply:** https://hotfix.jobs/jobs/senior-manager-growth-marketing-outreach-at-codepath-65b21b38-4c9e-4d8f-991e-3493771908b4
**Canonical:** https://hotfix.jobs/jobs/senior-manager-growth-marketing-outreach-at-codepath-65b21b38-4c9e-4d8f-991e-3493771908b4