# Senior Manager, Brand Social
**Company:** [Zocdoc](https://hotfix.jobs/companies/zocdoc)
**Location:** New York, NY
**Salary:** $148K-$190K
**Experience:** 8+ years
**Skills:** Instagram, TikTok, Youtube, Social Media Strategy, Content Production, Community Management, Social Listening, Analytics, Creator Strategy, Reputation Management
**Posted:** 2026-04-14
> Leads organic social strategy across Instagram, TikTok, and YouTube to build brand awareness and engagement for patients and providers. Oversees content creation, community management, performance analytics, and creator partnerships; requires 8-10 years in brand social.
## Job Description
## Responsibilities
- Lead Zocdoc’s organic social strategy (Instagram, TikTok, YouTube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
- Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
- Lead content ideation and oversee production.
- Manage internal and external creatives to deliver best-in-class social content.
- Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
- Experiment with formats, trends and real-time moments that extend reach and cultural relevance.
- Lead community management, acting as the voice of Zocdoc on social platforms, participating in conversations, and building meaningful relationships with audiences and creators.
- Own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization.
- Build systems and workflows that enable efficient, high-quality creative production at scale.
- Drive cross-functional alignment. Partner with internal stakeholders to ensure integrated storytelling and maximize the impact of campaigns, launches, and brand moments across social channels.
- Define and drive Zocdoc’s creator strategy, ensuring strong brand alignment, and measurable impact.

## Requirements
- 8–10 years of experience in organic brand social
- Proven track record developing and executing social strategies that drive brand growth
- Experience in community management
- Familiarity with reputation management and social listening
- Experience building scalable social frameworks and measuring performance; connecting efforts back to the business

## Nice-to-Haves
- A strategist who can connect social efforts to brand and business goals.
- A creative thinker who brings distinctive ideas, programs, and strategies to the table.
- An action-oriented maker who likes to get hands-on: writing briefs, doing the work, bringing ideas to life that move the needle.
- A true collaborator who values strong cross-functional partnership and approaches work as a team sport.
- Analytical, using data and insights to measure and continually improve performance.
- A process-oriented builder, excited to build the systems and foundations that will help the brand scale.

## Compensation/Benefits
- NYC Base Salary Range $148,000—$190,000 USD
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
**Apply:** https://hotfix.jobs/jobs/senior-manager-brand-social-at-zocdoc-65a7c740-1930-48a1-94f7-d50613aadb66
**Canonical:** https://hotfix.jobs/jobs/senior-manager-brand-social-at-zocdoc-65a7c740-1930-48a1-94f7-d50613aadb66