# Senior Lifecycle Marketing Manager, New Ventures
**Company:** [Pomelo Care](https://hotfix.jobs/companies/pomelo-care)
**Location:** Remote
**Salary:** $100K-$140K
**Experience:** 2+ years
**Skills:** Braze, Email Marketing, Sms Marketing, Retention Marketing, Lifecycle Marketing, Data Analysis, A/B Testing, Marketing Automation, Customer Journey Optimization, Dtc Marketing
**Posted:** 2026-02-18
> Leads lifecycle and retention marketing for new women's health venture, building automated messaging journeys, optimizing patient engagement, and driving LTV through data insights and cross-team collaboration. Requires 2-5 years DTC experience with email/SMS channels.
## Job Description
## Role Description

**Your North Star:** Drive the zero-to-one launch of Pomelo's newest women's health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement.

**Key responsibilities:**
- Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture
- Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings
- Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction
- Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence
- Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel
- Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories

## Who you are
- 2-5 years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you’ve had to build and scale channels from scratch
- ‘Hands-on-keyboard’ expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription
- A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs
- Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
- Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

## Bonus points
- Familiar with Braze, with experience building complex logic or multi-channel flows
- Background in women’s health or another highly regulated category
**Apply:** https://hotfix.jobs/jobs/senior-lifecycle-marketing-manager-new-ventures-at-pomelo-care-977aa9ac-8810-4e89-aead-82d4b636d42c
**Canonical:** https://hotfix.jobs/jobs/senior-lifecycle-marketing-manager-new-ventures-at-pomelo-care-977aa9ac-8810-4e89-aead-82d4b636d42c