# Senior Lifecycle Marketing Manager
**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Salary:** $165K-$215K
**Experience:** 8+ years
**Skills:** Braze, Iterable, Customer.Io, Marketo, Email Marketing, Push Notifications, In-App Messaging, A/B Testing, Segmentation, Marketing Automation
**Posted:** 2026-02-10
> Owns omni-channel lifecycle marketing strategy for B2C and B2B, building email, push, and in-app campaigns from scratch to drive engagement, retention, and monetization. Requires 8+ years experience with marketing automation platforms like Braze and proven 0-to-1 builds.
## Job Description
## In This Role You Will:

**Own and execute omni-channel lifecycle marketing for B2C and B2B**
- Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
- Drive product-led onboarding, activation, and monetization campaigns for individual users
- Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
- Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)

**Build lifecycle marketing infrastructure from scratch**
- Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
- Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
- Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements

**Drive engagement through testing and optimization**
- Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
- Own A/B testing strategy for lifecycle campaigns and in-app messaging
- Identify high-value actions, optimize conversion rates, and develop evergreen content strategies

**Execute cross-functionally and build reporting frameworks**
- Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
- Work with Creative and Content teams to develop high-performing communication assets
- Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV

## What You’ll Bring:
- **8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing** with experience managing both consumer self-service and B2B sales-led motions
- **Proven track record building lifecycle marketing from zero-to-one** as the first or early lifecycle marketing hire at a growth-stage company
- **Expert-level knowledge of email marketing and push notification best practices**, including deliverability, engagement optimization, and compliance
- **Hands-on experience with marketing automation platforms** (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
- **Strong track record improving conversion rates, retention, and LTV through experimentation** with A/B testing, paywall optimization, and in-app messaging tools
- **Strong analytical capabilities** – you use data to inform strategy, design experiments, and measure impact
- **Experience partnering with Product and Engineering** to define requirements and implement technical solutions
- **Knowledge of compliance requirements** (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies
- Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus

**Full-Time Employee Benefits Include:**
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
**Apply:** https://hotfix.jobs/jobs/senior-lifecycle-marketing-manager-at-replit-61d3ec0a-6da2-4179-a0ac-24ba7ff3fe4b
**Canonical:** https://hotfix.jobs/jobs/senior-lifecycle-marketing-manager-at-replit-61d3ec0a-6da2-4179-a0ac-24ba7ff3fe4b