# Senior Integrated Marketing Manager
**Company:** [PrizePicks](https://hotfix.jobs/companies/prizepicks)
**Location:** Remote
**Salary:** $130K-$155K
**Experience:** 6+ years
**Skills:** Integrated Marketing, Campaign Strategy, Multi-Channel Campaigns, Go-To-Market Planning, Cross-Functional Collaboration, Project Management, Data Analysis, Performance Optimization, Mentorship, Braze, Tableau, Jira
**Posted:** 2026-06-09
> Lead integrated marketing strategy and multi-channel campaigns for major sports tentpoles. Own go-to-market planning, cross-channel alignment, performance optimization, and mentor junior team members.
## Job Description
## Key Responsibilities

- Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities.
- Drive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpoints.
- Lead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans.
- Set Campaign Direction & Briefing Standards: Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistently.
- Ensure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos.
- Own Performance & Optimization Strategy: Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retention.
- Elevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standard.
- Drive Operational Excellence: Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalability.

## Requirements

- 6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred)
- Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale
- Strong strategic thinking with the ability to connect business goals to marketing plans and execution
- Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM
- Demonstrated ability to influence without authority and drive alignment across multiple stakeholders
- Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives
- Data-driven mindset with experience leveraging insights to inform strategy and optimization
- Experience mentoring or guiding more junior team members

## Nice to Have

- Experience in daily fantasy sports, sports betting, or gaming
- Familiarity with tools such as Braze, Tableau, Jira, or similar platforms
- Experience supporting large-scale campaigns or seasonal/tentpole marketing initiatives

## Compensation & Benefits

- Typical salary range: $130,000 to $155,000
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO (2 weeks strongly encouraged)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
**Apply:** https://hotfix.jobs/jobs/senior-integrated-marketing-manager-at-prizepicks-66504ae5-8337-4e97-9c29-ccab69a9c2d1
**Canonical:** https://hotfix.jobs/jobs/senior-integrated-marketing-manager-at-prizepicks-66504ae5-8337-4e97-9c29-ccab69a9c2d1