# Senior Growth Strategist, Apps
**Company:** [System1](https://hotfix.jobs/companies/system1)
**Location:** Los Angeles, CA
**Experience:** 5+ years
**Skills:** Performance Marketing, Google Ads, Meta Ads, Tiktok Ads, Gdn, Youtube Ads, Ga4, Amplitude, Attribution Tracking, Mmps, Analytics, Campaign Optimization, A/B Testing, Conversion Rate Optimization, Creative Strategy
**Posted:** 2025-10-23
> Hands-on growth marketer who owns the full performance marketing stack for early-stage consumer apps, from launching paid campaigns and experiments to building attribution and scaling acquisition channels.
## Job Description
## What You'll Do
- Build and execute go-to-market growth strategies for early-stage products
- Identify, validate, and scale high-impact acquisition channels, audiences, and creative angles
- Launch and manage campaigns across Search, GDN, Meta, TikTok, YouTube, Native, and other paid platforms
- Develop and run structured experiments to test messaging, funnels, and targeting hypotheses
- Work directly with engineers or code yourself to wire up analytics, attribution, and conversion tracking (e.g., GA4, Mobile Measurement Partners (MMPs), Amplitude, etc.)
- Analyze performance data and rapidly iterate on creative, targeting, landing pages, and funnel flows
- Create and manage short-form video ads and other creative assets that drive conversions
- Frequently collaborate cross-functionally with leadership, product managers and engineering leads to align growth efforts with product evolution

## What We’re Looking For
- 5-7 years experience driving growth for early-stage consumer products or startups
- Deep, hands-on experience owning performance and spend in at least one major buying platform (e.g., Meta, Google Ads, TikTok, or programmatic)
- Deep understanding of ad platform mechanics across Search, GDN, Social, Video, and Native
- Strong technical skills — comfortable working with tracking pixels, APIs, scripts, and analytics tools
- Proven track record of taking a product from 0→1, finding breakout opportunities, and scaling them into meaningful revenue
- Obsessed with experimentation and able to manage rapid test-and-learn cycles, sharing results with high levels of leadership across multiple products
- Creative, analytical, and adaptable — able to move seamlessly from strategy to execution

## What We Have To Offer
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
**Apply:** https://hotfix.jobs/jobs/senior-growth-strategist-apps-at-system1-defb0861-14fc-4a23-8c72-261279ee8323
**Canonical:** https://hotfix.jobs/jobs/senior-growth-strategist-apps-at-system1-defb0861-14fc-4a23-8c72-261279ee8323