# Senior Field Marketing Manager
**Company:** [GovWell](https://hotfix.jobs/companies/govwell)
**Location:** New York, NY
**Salary:** $140K-$170K
**Experience:** 3+ years
**Skills:** Salesforce, Event Marketing, Conference Strategy, Pipeline Generation, Crm Tracking, Demand Generation, ROI Analysis, B2B Marketing, Field Marketing, Marketing Automation
**Posted:** 2026-03-31
> Leads field marketing strategy and execution for conferences and events to generate B2B pipeline with municipal leaders. Requires 3+ years experience in event marketing, strong operational skills, data-driven ROI focus, and regular travel in a hybrid NYC environment.
## Job Description
## Responsibilities
- Own conference and field marketing strategy, including event selection, goal-setting, speaking opportunities, and budget allocation tied to pipeline and ROI.
- Lead end-to-end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on-site support.
- Build and enforce disciplined playbooks for pre-event planning, lead capture, CRM tracking, marketing follow-up, and sales handoff to maximize lead conversion.
- Launch and scale hosted side events and activations tied to strategic priorities.
- Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event.
- Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities.
- Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers.

## Requirements
- 3+ years of experience in field marketing, event marketing, or demand generation with direct ownership of conference strategy and execution.
- Proven ability to generate pipeline in a B2B sales environment with an in-person, go-to-market motion.
- Strong operator who can manage high event volume and many moving pieces without sacrificing quality.
- Revenue-minded and ROI-driven, focused on pipeline and conversion efficiency.
- Data-driven and comfortable using **Salesforce** and marketing systems for tracking and attribution.
- Clear and direct communicator who drives cross-functional alignment and partners well with other business units.
- Comfortable traveling regularly and representing GovWell professionally with public sector prospects.
- Able to oscillate between strategy and execution, with no task too small to take on.
- Systems thinker who enjoys creating playbooks, standardizing processes, and documenting improvements.
- Calm under pressure and comfortable in live event environments, able to troubleshoot in real time.

## Compensation and Benefits
- Competitive base salary + bonus.
- Equity / stock options.
- Medical, dental, and vision insurance.
- 401(k) program.
- Flexible PTO.
**Apply:** https://hotfix.jobs/jobs/senior-field-marketing-manager-at-govwell-178af987-c093-4347-a2a4-4336922db0c5
**Canonical:** https://hotfix.jobs/jobs/senior-field-marketing-manager-at-govwell-178af987-c093-4347-a2a4-4336922db0c5