# Senior Director, Strategic Finance
**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** San Francisco, CA
**Salary:** $232K-$290K
**Experience:** 12+ years
**Skills:** FP&A, Financial Planning, Budgeting, Forecasting, Revenue Modeling, Cac/Ltv, Roi Frameworks, Roas, Cpm/Cpc, Scenario Analysis, Financial Dashboards, Variance Analysis
**Posted:** 2026-04-16
> Leads financial planning, budgeting, forecasting, and ROI optimization for Lyft's Ads, Lyft Business, and Marketing units. Partners with senior leaders, builds advanced models like CAC/LTV and CPM, and manages a high-performing strategic finance team. Requires 12+ years FP&A experience in tech, ideally marketplaces and ads.
## Job Description
## Responsibilities

### Strategic Finance & Business Partnership
- Lead comprehensive financial planning, budgeting, and forecasting for Ads, Lyft Business, and Marketing, including revenue modeling, contract optimization, marketing investment planning, and scenario analysis.
- Partner directly with senior business leaders as their primary finance counterpart, shaping investment cases, challenging assumptions, and ensuring financial rigor in decision-making.
- Own the consolidated financial narrative for these growth businesses in earnings prep, board materials, and CFO/CEO reviews.
- Drive forecast updates and quarterly business reviews with sophisticated analysis of business performance, including WoW and MoM variance analysis, R&O framing, and forward-looking commentary.
- Lead long-term planning for these businesses, including capital allocation recommendations, headcount investment frameworks, and multi-year revenue build models.
- Invest in the development of the team members through technical hands-on coaching and mentoring.

### ROI Optimization
- Build and maintain advanced ROI frameworks tailored to the distinct economics of each business: CPM/sell-through and advertiser retention models for Ads; pipeline coverage, account ramp, and enterprise churn models for Lyft Business; and CAC/LTV, channel-level ROAS, and incrementality frameworks for Marketing.
- Develop and defend contribution margin waterfalls for businesses where the cost structure is still forming.
- Own the financial guardrails on marketing spend: set CAC targets by channel and market, monitor payback periods, and ensure growth investment protects marketplace balance.
- Design and implement automated financial models and dashboards that provide real-time visibility into key business drivers.
- Drive scenario planning and sensitivity analysis to support strategic decisions around new ad products, Lyft Business vertical expansion, and marketing channel mix optimization.

### Team Leadership & Process Excellence
- Build, manage, and develop a high-performing Strategic Finance team. Coach and develop Finance talent.
- Establish best-in-class financial processes across businesses at different maturity levels.
- Foster a culture of analytical depth, intellectual honesty, and proactive business partnership.

## Experience
- 12+ years of progressive FP&A or strategic finance experience, with at least 8+ years in technology companies — preferably in marketplace, platform, advertising, or network-effect businesses.
- Direct experience supporting an advertising or media business, understanding CPM/CPC economics, ad inventory management, sell-through rates, advertiser pipeline dynamics.
- Deep experience with growth/performance marketing finance, including CAC/LTV frameworks, channel-level budget guardrails, incrementality, and spend optimization.
- Extensive track record of building and leading high-performing FP&A teams in fast-growth environments.
- Strong executive presence with experience presenting to C-suite leadership.
- Outstanding communication skills to translate complex financial concepts.

## Strongly Preferred
- Experience at a two-sided marketplace accounting for supply/demand interdependencies.
- Experience supporting businesses from start-up to scale.
- Familiarity with revenue recognition nuances across business models.
- Comfort operating across geographically distributed teams.

## Compensation
- Expected base pay range in the San Francisco Bay area: $232,000 - $290,000.
- Eligible for competitive equity awards, bonuses, and benefits.
**Apply:** https://hotfix.jobs/jobs/senior-director-strategic-finance-at-lyft-43afbe6b-86f9-4957-992b-216a67f450e4
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