# Senior Director of Marketing 2026
**Company:** [ENFOS](https://hotfix.jobs/companies/enfos)
**Location:** Chicago, IL, Illinois
**Salary:** $185K-$225K
**Experience:** 7+ years
**Skills:** HubSpot, ABM, SEO, AI Tools, Intent Data, Gtm Stack, Demand Generation, Content Marketing, Sales Enablement, Attribution Modeling
**Posted:** 2026-04-25
> Builds demand generation engine, defines Environmental Obligation Management category, and implements marketing infrastructure for enterprise SaaS targeting Fortune 500 industrials. Requires 7+ years B2B marketing, enterprise SaaS demand gen experience, and AI fluency.
## Job Description
## What You’ll Do

### 1. Build and Run the Demand Engine
- Marketing-sourced pipeline is the primary metric for this role. Evaluated on qualified opportunities created and revenue contribution, not lead volume or MQL count.
- Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities
- Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects at the right moment in their buying journey
- Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts
- Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
- Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
- Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked, reported to leadership, and improved over time
- Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics

### 2. Create the Category
- Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities where our ICP lives
- Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders
- Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
- Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use
- Develop sales enablement for complex, multi-stakeholder enterprise conversations

### 3. Build the Marketing Infrastructure
- HubSpot is our CRM and the starting point for a GTM stack that you will shape. Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue outcomes
- Define the funnel, establish metrics, model conversion rates, and build the reporting infrastructure that makes performance visible and improvable
- Evaluate and recommend additions to the marketing tech stack: ABM tooling, intent data platforms, outbound tools, and campaign execution infrastructure
- Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization that allows a solo function to operate at the output level of a full team
- Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

## Requirements

### Required
- 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
- Demonstrated experience building a marketing function or demand generation program from the ground up
- Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
- Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
- Fluency with AI tools as a force multiplier, not a novelty
- Experience defining and executing ABM programs

### Preferred
- Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
- Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
- Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
- Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
- Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks

## Benefits
- Salary range in the US: $185,000 - $225,000 with opportunity for discretionary bonus paid annually
- Stock options granted at time of hire and periodically based on performance
- Comprehensive Benefits Package
**Apply:** https://hotfix.jobs/jobs/senior-director-of-marketing-2026-at-enfos-433c4eeb-0731-41a2-a2d6-856b7d22a969
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