# Senior Director, Media Analytics, Commercial Strategy & Acceleration
**Company:** [Instacart](https://hotfix.jobs/companies/instacart)
**Location:** Remote
**Salary:** $249K-$316K
**Experience:** 12+ years
**Skills:** SQL, Python, R, Mmm, Attribution, Causal Inference, Incrementality Testing, Experimental Design, Clean Rooms, Marketing Mix Modeling
**Posted:** 2026-05-01
> Leads a 30-person media analytics team for Instacart Ads, owning strategy, measurement standards (MMM, attribution, causal inference), and insights driving advertiser investment. Requires 12+ years experience, advanced SQL/Python/R, bachelor's in quantitative field, and expertise influencing CPG stakeholders.
## Job Description
## Responsibilities
- Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
- Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
- Build and standardize frameworks for **causal inference**, geo and audience experiments, **MMM**, **attribution**, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
- Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment.
- Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability.
- Define and manage OKRs, operating cadences, resourcing, and prioritization across a portfolio of analytics initiatives, focusing the team on the highest-impact work.
- Lead third-party measurement partnerships (e.g., MMM providers, clean rooms) and integrate them with Instacart’s first-party capabilities to deliver holistic, actionable insights.

## Minimum Qualifications
- 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
- 7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent.
- Expertise in **incrementality testing** and **causal inference**, experimental design, **MMM**, and **attribution**, with programs deployed at enterprise scale.
- Advanced **SQL** and proficiency in **Python** or **R**; demonstrated ability to review methodologies, validate models, and uphold analytic rigor.
- **Bachelor’s degree** in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science, Engineering) and proven experience influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

## Preferred Qualifications
- Graduate degree (**MS**, **MBA**, or **PhD**) in statistics, econometrics, data science, or a related quantitative discipline.
- Experience at a retail media network, major ad platform, or enterprise CPG/agency leading large-scale analytics and measurement programs.
- Hands-on experience with privacy-safe measurement and **clean rooms** (e.g., **AWS Clean Rooms**, **Snowflake**, **Databricks**, **LiveRamp Safe Haven**) and identity solutions.
- Proven success evaluating and integrating third-party **MMM/attribution** providers (e.g., **Analytic Partners**, **Nielsen**, **Neustar**) and reconciling with first-party signals.
- Engagement with industry bodies (e.g., **IAB**, **ARF**, **MMA**) and recognized thought leadership through standards work, publications, or conference speaking.

## Compensation
Base pay ranges by location:
- **CA, NY, CT, NJ**: $299,000—$315,500 USD
- **WA**: $286,000—$302,000 USD
- **OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI**: $274,000—$289,000 USD
- **All other states**: $249,000—$263,000 USD
Eligible for equity grants.
**Apply:** https://hotfix.jobs/jobs/senior-director-media-analytics-commercial-strategy-acceleration-at-instacart-67443f22-29d7-432b-9da2-034699b72e95
**Canonical:** https://hotfix.jobs/jobs/senior-director-media-analytics-commercial-strategy-acceleration-at-instacart-67443f22-29d7-432b-9da2-034699b72e95