# Senior Director, Growth Marketing
**Company:** [Calendly](https://hotfix.jobs/companies/calendly)
**Location:** Remote
**Salary:** $210K-$316K
**Experience:** 10+ years
**Skills:** Google Analytics, Tableau, HubSpot, Marketo, Paid Search, Paid Social, SEO, A/B Testing, Lifecycle Marketing, Funnel Optimization, Attribution, Email Marketing, Sms Marketing, CRM, Segmentation
**Posted:** 2026-05-05
> Leads growth marketing strategy across acquisition, retention, web optimization, and demand generation for Calendly's scheduling platform. Owns KPIs like CAC, LTV, and conversion rates; requires 10+ years experience managing teams and scaling programs using analytics tools.
## Job Description
## Responsibilities

### Growth Strategy & Leadership
- Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
- Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
- Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
- Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
- Lead annual and quarterly growth planning, forecasting, and budget allocation.

### Lifecycle & Retention Marketing
- Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
- Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels.
- Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.

### Web
- Own the website end to end.
- Define goals and a roadmap to achieve them.
- Partner with product marketing to ensure we tell compelling stories about our products that drive adoption.
- Experiment to improve conversion rates.
- Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand.

### Demand Generation & Acquisition
- Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
- Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI.
- Drive full-funnel demand generation strategies that align with sales and revenue targets.
- Evaluate and scale emerging acquisition channels.

### Analytics & Experimentation
- Establish a culture of experimentation through A/B testing and performance optimization.
- Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
- Build dashboards and reporting frameworks to track campaign effectiveness and business impact.
- Leverage data insights to inform strategic decisions and improve marketing efficiency.

### Team Leadership & Cross-Functional Collaboration
- Build, mentor, and lead a high-performing growth marketing team.
- Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives.
- Foster a performance-driven culture focused on accountability, innovation, and continuous improvement.
- Manage external agencies, vendors, and marketing technology partners.

## Requirements

### Basic Qualifications
- 10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
- 5+ years of leadership experience managing high-performing marketing teams.
- Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
- Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
- Strong analytical skills with experience using tools such as **Google Analytics**, **Tableau**, **HubSpot**, **Marketo**, or similar platforms.
- Experience managing significant marketing budgets and delivering measurable ROI.
- Excellent leadership, communication, and stakeholder management skills.

### Preferred Qualifications
- Strategic thinker with strong execution capabilities.
- Highly data-driven with a bias toward action and experimentation.
- Collaborative leader who thrives in cross-functional environments.
- Adaptable and comfortable navigating ambiguity in evolving business environments.
- Analytical and experimental mindset.
- Understand customer journeys and how to design experiences that resonate with customers to take action.
**Apply:** https://hotfix.jobs/jobs/senior-director-growth-marketing-at-calendly-b1121ebe-51e6-4489-9147-5eb7b59ab5fa
**Canonical:** https://hotfix.jobs/jobs/senior-director-growth-marketing-at-calendly-b1121ebe-51e6-4489-9147-5eb7b59ab5fa