# Senior Demand Generation Manager, B2B
**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Salary:** $165K-$215K
**Experience:** 10+ years
**Skills:** ABM, Marketo, HubSpot, Salesforce, 6Sense, Demandbase, Outreach, Salesloft, Lead Scoring, Pql
**Posted:** 2026-02-10
> Build and scale B2B demand generation from scratch for enterprise SaaS, owning multi-million dollar paid channels, ABM strategies, and pipeline delivery while collaborating cross-functionally. Requires 10+ years experience with proven 0-to-1 success.
## Job Description
## In This Role You Will:

**Own and deliver B2B pipeline generation**
- Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
- Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models

**Build the demand generation infrastructure from scratch**
- Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics)
- Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
- Develop and launch account-based marketing strategies targeting high-value enterprise accounts

**Drive content, creative strategy, and relentless optimization**
- Ensure we have the right content and creative assets across all stages of the buyer journey
- Collaborate with Content and Design teams to develop and iterate on high-performing assets
- Establish a rigorous testing culture – constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality

**Execute cross-functionally and drive alignment**
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
- Mobilize internal marketing teams and external agencies to execute your strategic vision
- Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns

**Leverage Replit's unique PLG-to-Sales motion**
- Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals
- Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing

## What you’ll bring:
- **10+ years of B2C & B2B demand generation and performance marketing experience**, with 5+ years in B2B SaaS focused on enterprise customers
- **Proven track record building demand generation from zero-to-one** as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
- **Deep expertise in ABM strategies** (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
- **Extensive experience establishing lead management frameworks** with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
- **Strong analytical capabilities and obsessive focus on testing** – you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- **Proven ability to build cross-functional relationships** and provide creative direction for demand generation assets
- Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

**Full-Time Employee Benefits Include:**
- 💰 Competitive Salary & Equity
- 💹 401(k) Program with a 4% match
- ⚕️ Health, Dental, Vision and Life Insurance
- 🩼 Short Term and Long Term Disability
- 🚼 Paid Parental, Medical, Caregiver Leave
- 🚗 Commuter Benefits
- 📱 Monthly Wellness Stipend
- 🧑‍💻 Autonomous Work Environment
- 🖥 In Office Set-Up Reimbursement
- 🏝 Flexible Time Off (FTO) + Holidays
- 🚀 Quarterly Team Gatherings
- ☕ In Office Amenities
**Apply:** https://hotfix.jobs/jobs/senior-demand-generation-manager-b2b-at-replit-bfda3738-8cb8-47df-88b2-310c6c928806
**Canonical:** https://hotfix.jobs/jobs/senior-demand-generation-manager-b2b-at-replit-bfda3738-8cb8-47df-88b2-310c6c928806