# Product Marketing Manager
**Company:** [Raspberry AI](https://hotfix.jobs/companies/raspberry-ai)
**Location:** Remote
**Salary:** $150K-$190K
**Experience:** 5+ years
**Skills:** Product Marketing, Positioning & Messaging, Go-to-Market Strategy, Competitive Intelligence, Sales Enablement, B2B SaaS, Ai Technology, Market Research, Content Strategy, Cross-Functional Collaboration
**Posted:** 2026-06-09
> Own positioning, messaging, and GTM strategy for an AI design platform serving fashion brands. Lead product launches, competitive intelligence, and sales enablement with 5+ years of B2B SaaS or AI product marketing experience.
## Job Description
## Responsibilities

**Position & Messaging (Core Focus)**
- Develop and own core positioning and messaging framework
- Translate complex AI capabilities into clear narratives
- Partner with product to shape how new features are framed

**Go-to-Market Strategy**
- Own GTM strategy and execution for product launches
- Define launch tiers and success criteria
- Build and manage cross-functional launch plans

**Market & Customer Research**
- Lead ongoing market research and ICP refinement
- Synthesize buyer insights into actionable frameworks
- Partner with customer success

**Content & Campaign Support**
- Partner with content and demand gen teams to brief, review, and approve marketing content
- Develop thought leadership angles

**Competitive Intelligence**
- Own competitive intelligence function
- Build and maintain battlecards
- Synthesize research into strategic recommendations

**Product Launches**
- Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation
- Partner cross-functionally with product, sales, and design

**Sales Enablement**
- Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence
- Collaborate with sales on territory goals, messaging, and priorities
- Attend customer-facing meetings and events when marketing presence adds value

## Requirements
- 5+ years product marketing experience, ideally at B2B SaaS or AI company
- Proven ability to develop positioning and messaging that drives pipeline
- Strong strategic instincts paired with ability to execute
- Experience building GTM plans for product launches

## Nice-to-Haves
- Fashion/retail/creative tech experience

## Compensation & Benefits
- Base salary range: $150,000 – $190,000 annually
- Performance-based bonus and equity
- Comprehensive benefits package including health, dental, and vision insurance
- Annual discretionary stipend for professional development
- Annual company offsite
**Apply:** https://hotfix.jobs/jobs/product-marketing-manager-at-raspberry-ai-b0fe40b6-2edc-4dc4-b23c-0af8c02ecaee
**Canonical:** https://hotfix.jobs/jobs/product-marketing-manager-at-raspberry-ai-b0fe40b6-2edc-4dc4-b23c-0af8c02ecaee