# Product Marketing Manager
**Company:** [Pump.co](https://hotfix.jobs/companies/pump-co)
**Location:** San Francisco, CA
**Salary:** $100K-$150K
**Experience:** 3+ years
**Skills:** SEO, Pr, Content Marketing, Google Analytics, HubSpot, Twilio, Courier, Communication Apis, Product Positioning, Go-to-Market Strategy
**Posted:** 2026-05-11
> Owns product positioning, messaging, launches, and GTM strategy for B2B SaaS platform. Collaborates cross-functionally on content, SEO, PR, events, and sales enablement while requiring 3-5 years product marketing experience in developer tools.
## Job Description
## What you’ll do

- Own product positioning, messaging, and go-to-market strategy across all channels
- Collaborate with product and engineering teams to deeply understand our platform and translate features into customer benefits
- Write and publish high-quality content including blogs, landing pages, customer case studies, product updates, and email campaigns
- Lead SEO strategy and execution to increase inbound traffic and organic visibility
- Manage external PR efforts to grow brand awareness in tech and startup media
- Plan and execute field and virtual events, including trade shows, webinars, and customer roundtables
- Partner with the sales team to create collateral, one-pagers, and pitch decks that align with buyer personas
- Track and report key product marketing KPIs including campaign performance, traffic, engagement, and conversions
- Be the voice of the customer — conduct market and competitor research to help shape positioning and inform product decisions
- Collaborate with the demand gen team to align messaging across paid and organic campaigns

## You should have

- 3-5 years of experience in product marketing, preferably in B2B SaaS or developer tools
- Proven experience with SEO, PR outreach, content marketing, and event strategy
- Excellent writing and storytelling skills — you can distill complex ideas into clear, digestible messaging
- Familiarity with platforms like Twilio and Courier (or similar communication APIs) and comfort marketing technical products
- Strong project management skills and the ability to drive cross-functional alignment
- Data-driven mindset with experience using tools like Google Analytics, Hubspot, or similar
- Comfortable working in a fast-paced, highly collaborative, startup environment

## Benefits

- Comprehensive healthcare and dental coverage for you
- 401(k) plan
- Generous PTO: 13 accrued days, plus company shutdown December 24th—January 1st
- Free lunch & dinner at the office
- Annual company-paid retreats
- Developmental bonuses: support for professional development opportunities tied to cloud and related fields

**Compensation:** $100,000—$150,000 USD
**Apply:** https://hotfix.jobs/jobs/product-marketing-manager-at-pump-co-b62d89b9-9c70-4a22-a865-1462ab65d520
**Canonical:** https://hotfix.jobs/jobs/product-marketing-manager-at-pump-co-b62d89b9-9c70-4a22-a865-1462ab65d520