# Product Marketing Manager
**Company:** [Modal](https://hotfix.jobs/companies/modal)
**Location:** New York, NY, San Francisco, CA
**Salary:** $190K-$260K
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Messaging, Positioning, Copywriting, Developer Tools, AI/ML, Product-Led Growth, Enterprise Sales, Content Creation
**Posted:** 2026-04-14
> Develops product positioning, messaging, and launch strategies targeting AI/ML engineers and technical buyers. Crafts copy across platforms, optimizes distribution, enables sales with collateral, and drives content like case studies in a PLG-to-enterprise environment. Requires 5+ years in developer tools/AI marketing.
## Job Description
## Responsibilities
- Partner with leadership on GTM strategy, messaging, and product launch strategy
- Develop positioning that lands with AI and ML Engineers, along with technical decision makers
- Own the narrative and copy across all of our surfaces (web, video, email, social, events) to ensure it communicates our value proposition and vibe clearly and consistently
- Optimize distribution across key channels (i.e. Twitter, LinkedIn, YouTube, etc)
- Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
- Take the lead in driving content initiatives, specifically around case studies, video, product updates

## Requirements
- 5+ years of experience in product marketing within developer tools and/or AI
- Strong understanding of the fundamentals of our space - you don’t need to be an engineer, but you should be comfortable communicating technical concepts to engineers
- You get we’re marketing to humans (and now their agents). And those people make purchasing decisions. So you’re comfortable jumping between B2C/PLG and an enterprise sales motion
- Excellent writing, editing, and communication skills. You have good taste and take pride in doing great work, even on small details
- Excel at crafting positioning and messaging that resonates with practitioner and technical buyers alike
- Have a track record of successful product launches that drove measurable business impact
- Ability to work in-person in a fast-paced, high-growth startup environment
**Apply:** https://hotfix.jobs/jobs/product-marketing-manager-at-modal-c43994b8-5858-434c-8b29-0da26b4e3e9d
**Canonical:** https://hotfix.jobs/jobs/product-marketing-manager-at-modal-c43994b8-5858-434c-8b29-0da26b4e3e9d