# Product Marketing Manager
**Company:** [Finch](https://hotfix.jobs/companies/finch)
**Location:** San Francisco, CA, New York, NY
**Salary:** $140K-$150K
**Experience:** 3+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning And Messaging, Content Creation, Product Launches, Sales Enablement, Competitive Analysis, Cross-Functional Collaboration, Customer Interviews, Public Speaking
**Posted:** 2026-06-17
> Own go-to-market strategy, product launches, positioning, and content creation while partnering with Product, Sales, and Success teams. Requires 3+ years in product marketing and strong cross-functional project management skills.
## Job Description
## What You'll Do
- Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
- Own the creation and execution of product launches for new features.
- Research, build, and adapt positioning and messaging for new industries and personas.
- Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences.
- Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
- Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
- Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

## What You'll Bring
- 3+ years in product marketing or a related role.
- Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
- Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details.
- Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
- Great at simplifying complex technical requirements into plain English.
- Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
- Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
- A willingness to roll up your sleeves, get scrappy, and get it done.

## Success Looks Like
- Communication — Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills.
- Public Speaking — Comfortable with presenting to large groups internally and externally.
- Research — Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team.
- Problem Solving — Tactically address problems and cut through ambiguity.
- Cross-Team Collaboration — Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product.

## Nice to Have
- Experience selling to product managers, developers, or technical audiences.
- Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement.

## What We Offer
- Competitive equity with a 10-year exercise window.
- Full medical, dental, and vision coverage (100% for employees, 85% for dependents).
- Unlimited PTO (with a 3-week minimum).
- 401(k) plan.
- Regular team offsites and meetups.
- Hybrid work: 2+ days/week in our SF Office.
**Apply:** https://hotfix.jobs/jobs/product-marketing-manager-at-finch-af9026b1-648d-4e94-8e66-804a4fa6f250
**Canonical:** https://hotfix.jobs/jobs/product-marketing-manager-at-finch-af9026b1-648d-4e94-8e66-804a4fa6f250