# Product Marketing Director
**Company:** [AKASA](https://hotfix.jobs/companies/akasa)
**Location:** South San Francisco, CA
**Salary:** $175K-$195K
**Experience:** 6+ years
**Skills:** Product Marketing, Sales Enablement, Competitive Analysis, Salesforce, Customer Research, Market Intelligence, Healthcare Revenue Cycle, Go-to-Market Strategy, Product Launches, Messaging Development
**Posted:** 2026-03-06
> Leads product marketing strategies including positioning, messaging, launches, and sales enablement for AI healthcare solutions. Collaborates cross-functionally with GTM and product teams, analyzes competitors, and drives campaigns requiring 6-8 years experience in healthcare.
## Job Description
## Responsibilities
- Oversee development and execution of product positioning, messaging, and launch strategy by customer segment, informed by customer research, market insights, and product understanding.
- Develop product messaging and sales enablement materials, including collateral, sales presentations, website content, customer emails, case studies, product demonstrations, and spec sheets.
- Work cross-functionally to ensure consistent messaging across all internal and external channels.
- Research and report on competitive positioning, develop sales battle cards, and update competitive intelligence in Salesforce.
- Drive product launch planning and execution, including evaluation and communication of success.
- Plan and lead product discussions for customer events and advisory boards, building relationships to gather feedback.
- Provide direction and content support for product-related events, PR, and social media.
- Develop and support marketing campaigns for demand generation, awareness, and lead generation.

## Requirements
- Minimum of 6-8 years of experience in product marketing.
- Experience working closely with Sales and Customer Service teams.
- Firm understanding of healthcare market and health system needs (bonus: revenue cycle knowledge).
- Excellent written and oral communication skills.
- BA/BS degree or relevant work experience.

## Skills & Qualifications
- Storytelling with empathy for customers and ability to adapt communication for multiple audiences.
- Adaptable in fast-moving environments, juggling priorities effectively.
- Team player who partners across organization, builds consensus, and prioritizes needs.
- Data and execution oriented, using insights for messaging and go-to-market decisions.

## Compensation
Salary range: $175,000-$195,000 + Equity.
**Apply:** https://hotfix.jobs/jobs/product-marketing-director-at-akasa-b38fe683-c075-4146-b0c2-48fa0084a9a9
**Canonical:** https://hotfix.jobs/jobs/product-marketing-director-at-akasa-b38fe683-c075-4146-b0c2-48fa0084a9a9