# Product Manager, PLG
**Company:** [Braintrust](https://hotfix.jobs/companies/braintrust)
**Location:** San Francisco, CA, New York, NY
**Experience:** 5+ years
**Skills:** Product Management, Product-Led Growth, Data Analysis, A/B Testing, Onboarding, Activation, Retention, Monetization, Developer Tools, SaaS
**Posted:** 2026-06-16
> Own self-serve and PLG for an AI observability platform. Drive activation, retention, and expansion through data-driven product decisions and close collaboration with engineering and design.
## Job Description
## Responsibilities
- Own the end-to-end self-serve experience, from first visit through activation, retention, and expansion
- Develop a deep understanding of successful Braintrust teams by working directly with Pro customers, identifying the behaviors, workflows, and product usage patterns that correlate with long-term retention and expansion
- Conduct regular interviews with churned, downgraded, and at-risk customers to understand why they leave and where the product falls short
- Improve onboarding, setup, experimentation, and collaboration workflows to reduce time-to-value
- Build systems that help users discover new capabilities and adopt additional products over time
- Develop instrumentation, funnels, and experiments to understand user behavior and drive improvements
- Partner closely with engineering and design to ship high-quality experiences quickly, with marketing to align acquisition, onboarding, lifecycle, and conversion experiences, and with sales and customer success to ensure a seamless transition between self-serve and enterprise motions
- Translate customer insights into product improvements, onboarding experiences, and growth initiatives that increase long-term customer success
- Own key metrics including activation, retention, conversion, expansion, churn, and product-qualified pipeline

## Requirements
- 5+ years of product management experience, ideally in developer tools, infrastructure, SaaS, or AI products
- Strong product intuition combined with a highly analytical mindset
- Experience owning growth, onboarding, activation, monetization, or self-serve experiences
- Comfortable diving into data, running experiments, and making decisions from imperfect information
- Strong understanding of product-led growth principles and business models
- Excellent written and verbal communication skills
- Ability to work directly with designers and engineers to drive execution
- Deep empathy for developers and technical users

## Nice-to-Haves
- Experience building products for AI developers
- Experience with pricing, packaging, and monetization
- Familiarity with developer workflows, APIs, SDKs, and open source communities, or an engineering background
- Experience building growth loops and referral systems
- Startup experience in a high-growth environment
**Apply:** https://hotfix.jobs/jobs/product-manager-plg-at-braintrust-5f276a9f-424a-4d37-bf25-1e5de026248c
**Canonical:** https://hotfix.jobs/jobs/product-manager-plg-at-braintrust-5f276a9f-424a-4d37-bf25-1e5de026248c