# Principal Strategist, Ad Measurement
**Company:** [Mntn](https://hotfix.jobs/companies/mntn)
**Location:** Remote
**Experience:** 8+ years
**Skills:** Ad Measurement, Incrementality Testing, Lift Studies, Attribution, Experimental Design, Ctv Ecosystem, Adtech, MarTech, Performance Marketing, Customer Success, Product Strategy, Engineering Collaboration
**Posted:** 2026-06-01
> The Principal Strategist, Ad Measurement will own advanced measurement strategy and performance validation in the CTV ecosystem, shaping how customers and internal teams evaluate marketing outcomes. This role involves partnering with various teams to design, evaluate, and interpret customer measurement approaches, acting as a strategic advisor, and contributing to product strategy.
## Job Description
## What you’ll do

* Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem.
* Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation.
* Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights, while communicating confidence levels and limitations.
* Lead internal and external enablement on measurement rigor and analytical best practices, elevating how teams and customers approach performance validation post-launch.
* Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
* Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering.
* Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance.
* Serve as an escalation point for complex post-launch measurement challenges, leading structured analysis when performance results are ambiguous or difficult to interpret.
* Maintain expertise on the evolving CTV and AdTech measurement landscape, informing MNTN’s point of view on performance measurement.

## What you’ll bring

* 8+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership over measurement strategy, performance validation, or complex analytical problem-solving.
* Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks
* Strong communication skills: Ability to translate complex technical and analytic concepts into clear, executive-ready recommendations.
* A customer-centric mindset: Comfortable guiding customers through complex post-launch performance validation and optimization.
* Cross-functional collaboration skills: Proven ability to work with Product, Engineering, Customer Success, and external partners to drive customer outcomes.
* Analytical, solution-oriented approach: Ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions.
* Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers, is strongly preferred.

## MNTN Perks

* 100% remote within the US
* Flexible vacation policy
* Annual vacation allowance for travel related expenses
* Three-day weekend every month of the year
* Competitive compensation
* 100% healthcare coverage
* 401k plan
* Flexible Spending Account (FSA) for dependent, medical, and dental care
* Access to coaching, therapy, and professional development
**Apply:** https://hotfix.jobs/jobs/principal-strategist-ad-measurement-at-mntn-628b4130-620f-416d-999c-b78d9ce67fe1
**Canonical:** https://hotfix.jobs/jobs/principal-strategist-ad-measurement-at-mntn-628b4130-620f-416d-999c-b78d9ce67fe1