# Principal Sales Engineer
**Company:** [Cordial](https://hotfix.jobs/companies/cordial)
**Location:** Remote
**Salary:** $170K-$195K
**Experience:** 8+ years
**Skills:** REST APIs, JavaScript, JSON, HTML, CSS, PHP, SaaS, Sales Engineering, Platform Demos, Rfps
**Posted:** 2026-04-23
> Leads technical sales process by scoping client needs, delivering customized platform demos, overcoming objections, and enabling sales team as a pre-sales technical expert. Requires 8+ years SaaS sales engineering experience and proficiency in REST APIs, JavaScript, JSON, HTML/CSS.
## Job Description
## Responsibilities
- Drive the technology exploratory stages of the sales process with prospects and act as a technical leader for the sales organization.
- Showcase the flexibility of Cordial's platform to prospects' unique needs.
- Provide day-to-day product/technical support and enablement to the sales team as a product expert.
- Provide feedback to senior management and product team on feature requirements, value proposition, and competitive data; stay informed on industry trends, competitors, and technologies.
- Help onboard new sales and pre-sales resources.
- Work with Sales Leadership, Product, and Engineering to capture best practices and systematize pre-sales experience.
- Contribute to Loopio RFP Response Platform.
- Offer critical review on deals.

## Requirements
- Bachelor's degree with 8+ years experience as Sr Sales/Solution Engineer, Solutions Architect, or related in SaaS.
- Proficient in **RESTful APIs**, **JavaScript**, **JSON**, **HTML**, **CSS**; **PHP (Smarty)** a plus.
- Skilled in presenting persuasive platform demonstrations and creating slide/video presentations.
- Articulate in explaining technology to business and technical audiences.
- Organized note-taker with strong knowledge transfer skills.
- Self-starter, independent, detail-oriented, team player with strong interpersonal skills.

## Compensation & Benefits
- **$170,000-$195,000** annually (may adjust based on experience/location).
- Equity, bonus, medical/dental/vision/life benefits, 401k match, flexible time off, childcare/education reimbursements.
**Apply:** https://hotfix.jobs/jobs/principal-sales-engineer-at-cordial-2d683050-522a-4a3b-8fad-bb2d8d38a77c
**Canonical:** https://hotfix.jobs/jobs/principal-sales-engineer-at-cordial-2d683050-522a-4a3b-8fad-bb2d8d38a77c