# Principal Product Marketing Manager
**Company:** [Attentive](https://hotfix.jobs/companies/attentive)
**Location:** Remote
**Salary:** $130K-$170K
**Experience:** 8+ years
**Skills:** AI, Generative AI, Product Marketing, B2B SaaS, Messaging Frameworks, Go-to-Market Strategy, Omnichannel Marketing, Personalization, Automation, Competitive Research
**Posted:** 2026-04-22
> Leads development of AI and omnichannel messaging framework for B2B SaaS platform, drives GTM strategies, and ensures narrative consistency across campaigns, sales, and product launches. Requires 8-12+ years in product marketing with AI product experience.
## Job Description
## What You’ll Accomplish

### Define the AI + Omnichannel Narrative
- Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value.
- Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels.
- Create a cohesive narrative that connects product innovation to real customer outcomes and business impact.

### Lead Omnichannel Storytelling at Scale
- Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels.
- Ensure consistency and clarity of messaging across a complex, multi-product ecosystem.
- Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events).

### Lead Strategic Go-to-Market
- Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation.
- Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution.
- Influence product direction by bringing market, competitive, and customer insights into roadmap discussions.

### Drive Alignment at the Executive Level
- Partner with senior leadership to define and align on product marketing strategy and narrative direction.
- Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market.
- Serve as a trusted advisor on messaging for high-visibility initiatives.

### Inform Strategy with Market Insight
- Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy.
- Continuously refine narratives based on performance, feedback, and evolving market dynamics.

## Your Expertise
- 8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products.
- Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms).
- Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels.
- Exceptional storyteller who can simplify complex concepts without losing depth or credibility.
- Strong executive presence and communication skills, with experience influencing cross-functional stakeholders.
- Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales.
- Experience mentoring others and raising the bar for product marketing craft.

**Compensation (US):** Base salary $130,000 - $170,000 annually + equity + benefits.
**Apply:** https://hotfix.jobs/jobs/principal-product-marketing-manager-at-attentive-20cfe067-aea3-41c3-bebd-558870cbdf6f
**Canonical:** https://hotfix.jobs/jobs/principal-product-marketing-manager-at-attentive-20cfe067-aea3-41c3-bebd-558870cbdf6f