Principal Designer, TIDAL
Lead design vision and strategy for TIDAL's product and brand ecosystem. Drive complex initiatives from concept to ship, define systems and standards, pioneer AI approaches, and mentor designers on a small team.
Responsibilities
- Define and drive long-term product vision and design strategy across TIDAL's key product areas
- Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
- Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
- Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
- Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity
- Mentor designers through feedback, critique, and knowledge sharing
- Identify new opportunities for the business and act on them
Requirements
- 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
- Graphic design skills for building and extending brand across 360 activations, social, and product cohesion
- Experience developing long-term product vision that informs roadmaps across a brand or multiple products
- Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
- Expertise defining design systems and standards that promote cohesive experiences at scale
- Influence and partnership skills as a trusted peer to leadership
- Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
- Passion for music, artists, and the creative economy
- Comfort operating on a small, fast-moving team where you wear many hats
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