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PMM, Content & Brand

150k – 200kSan Francisco, CANew York, NYOnsite
Summary

Owns product content strategy, publishes high-quality educational pieces monthly, creates customer stories and strategic assets to shorten sales cycles, and experiments with formats for finance buyers.

About the role

What You'll Do

Own our product content strategy and calendar:

  • Publish 4-5 high-quality pieces per month across multiple formats
  • Build a library of core assets that reduce average sales cycle length

Create compelling content across diverse formats:

  • Product education and announcements that make complex functionality accessible and drive adoption
  • Customer stories and case studies that build social proof and demonstrate real results
  • Deep-dive how-to guides, webinars, video tutorials, and interactive templates that help buyers understand our value
  • Strategic assets like ebooks, white papers, comparison guides, and frameworks that support the sales process

Drive strategic messaging initiatives:

  • Publish 3-6 strategic content pieces, frameworks, or lead magnets per quarter that reinforce our three core market perceptions
  • Develop verticalized and industry-specific messaging as we scale (SaaS/AI, Healthcare, Fintech; Mid-Market, Enterprise)
  • Collaborate with the Senior PMM on sales enablement materials that help close deals faster

Experiment and optimize:

  • Test new content formats and distribution channels
  • Use data and buyer feedback to refine messaging and content strategy
  • Double down on what resonates, iterate on what doesn't

Who You Are

Must-haves:

  • Creative storyteller who can make technical product features compelling and accessible
  • Strong writer with the ability to adapt tone and format to different audiences and content types
  • Strategic thinker who can connect content to business outcomes (shorter sales cycles, higher conversion rates)
  • Self-starter who's comfortable owning a content calendar end-to-end. From ideation to publishing
  • Data-informed with instincts for what will resonate with finance and accounting audiences

Nice-to-haves:

  • Experience in B2B SaaS, fintech, or enterprise software
  • Background creating content for technical or complex products (ERP, accounting, finance tools)
  • Comfortable on video for product demos, tutorials, or educational content
  • Experience with content-led growth or product-led growth strategies
  • Familiarity with verticalized messaging for different industries or company sizes
  • Experience with Notion
Skills
Content StrategyB2B SaaS MarketingProduct MarketingSales EnablementStrategic MessagingCase StudiesWebinarsVideo TutorialsEbooksWhite PapersNotionContent-led Growth
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