# Performance Marketing Strategist
**Company:** [Kustomer](https://hotfix.jobs/companies/kustomer)
**Location:** New York, NY
**Salary:** $120K-$170K
**Experience:** 7+ years
**Skills:** Google Ads, Linkedin Ads, Ppc, HubSpot, Salesforce, Clearbit, Apollo, AI Tools, LLMs, Cro, SEO, Attribution Modeling
**Posted:** 2026-05-06
> Owns and scales paid acquisition across Google, LinkedIn, and emerging channels for B2B SaaS pipeline growth. Leverages AI for creative production, automation, experimentation, and funnel optimization. Requires 7+ years performance marketing experience with proven revenue impact.
## Job Description
## Responsibilities
- Design and build scalable acquisition systems across paid, organic, and lifecycle channels
- Strategic and repeatable delivery of consistent MQL pipeline
- Develop automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
- Create high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
- Leverage LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
- Build and maintain marketing data pipelines (e.g., connecting CRM, product data, and ad platforms)
- Analyze funnel performance, attribution, and conversion trends
- Partner with RevOps, Sales, and Product to improve lead quality, routing, and conversion rates
- Optimize conversion rates across the website and key funnel steps (visitor → lead → opportunity)
- Identify and test new acquisition channels, including emerging AI-native platforms
- Support and enhance signal-based and intent-driven marketing programs

## Qualifications
- 7+ years of experience in performance marketing or demand generation in B2B SaaS
- Depth of expertise in PPC, Outbound, Email, CRO, SEO, audience targeting, and campaign measurement/optimization
- Experience working with AI-forward products or marketing AI-driven solutions
- Proven track record of driving pipeline and revenue from paid channels
- Deep understanding of attribution, funnel metrics, and B2B buying journeys
- Experience managing agencies and cross-functional stakeholders
- Strong analytical skills and comfort with performance data and reporting tools
- Familiarity with marketing tech stacks such as **HubSpot**, **Salesforce**, **Clearbit**, **Apollo**, **Navattic**, and **Asana**
- Experience experimenting with and using AI tools for campaign optimization, creative generation, and workflow automation
- Excellent communication and collaboration skills

## Nice-to-Haves
- Experience in CX and/or AI-native SaaS companies
- Experience with CRO and landing page optimization
- Familiarity with intent-based or signal-driven marketing
**Apply:** https://hotfix.jobs/jobs/performance-marketing-strategist-at-kustomer-0b51b40c-ee94-481c-9ad7-bba479cccff1
**Canonical:** https://hotfix.jobs/jobs/performance-marketing-strategist-at-kustomer-0b51b40c-ee94-481c-9ad7-bba479cccff1