# Performance Marketing Manager
**Company:** [Mochi Health](https://hotfix.jobs/companies/mochi-health)
**Location:** San Francisco, CA
**Experience:** 5+ years
**Skills:** Google Ads, Meta Ads Manager, TikTok, Snapchat, Pinterest, Reddit, Google Analytics, Looker, Appsflyer, CRM
**Posted:** 2026-06-02
> As a Performance Marketing Manager, you will own paid acquisition strategy, execution, and optimization across various platforms. You will manage a multi-million dollar budget, build creative testing frameworks, and partner with data and product teams to achieve growth targets.
## Job Description
## What You’ll Do:

* Own end-to-end campaign strategy, execution, and optimization across Google Ads (Search, Shopping, PMax), Meta, TikTok, Snapchat, Pinterest, and Reddit
* Manage and allocate a multi-million dollar paid media budget with a clear focus on CAC, ROAS, LTV, and blended payback periods
* Build and maintain a structured creative testing framework - briefing UGC, static, and video assets with hypotheses-driven A/B tests
* Develop channel-level reporting dashboards and surface performance insights to leadership
* Partner with the data team to build attribution models, audience segmentation, and incrementality testing frameworks
* Lead audience strategy including lookalikes, retargeting, exclusions, and first-party data activation (CRM, pixel, CAPI)
* Identify emerging platforms, placements, and formats - run pilots with clear success criteria before scaling
* Collaborate with creative, product, and lifecycle teams to align messaging with full-funnel campaigns

## What We’re Looking For:

* 5+ years of hands-on paid media experience, with at least 2 years managing a 7-figure monthly budget.
* Proven track record of scaling DTC, SaaS, or consumer brands with measurable CAC and ROAS improvements
* Deep expertise in Google Ads (Search, PMax, Shopping) and Meta Ads Manager - platform certifications a plus
* Hands-on experience running TikTok, Snapchat, Pinterest, and Reddit campaigns at scale.
* Strong analytical skills - comfortable in Google Analytics, Looker, or similar BI tools.
* Solid understanding of MMP platforms ( AppsFlyer or similar) and multi-touch attribution
* Comfortable operating independently and managing external agencies or freelancers as needed

## Nice to Have

* Experience in performance marketing for health, wellness, or subscription-based products
* Prior experience running paid campaigns in a healthcare or digital health environment — familiarity with HIPAA-conscious ad practices, compliant audience targeting, and healthcare-specific creative restrictions is a strong plus
* Familiarity with affiliate or influencer performance channels alongside paid social
* Knowledge of programmatic media buying (DSPs, SPO concepts)
* Experience using AI-assisted creative tools or ad copy generators in a structured testing workflow

## Benefits:

* Medical/Dental/Vision Insurance Company
* Paid Life Insurance
* 401k with Company matching
* 24 days of PTO and 14 paid company holidays
* Generous tech stipend
* Team lunches to facilitate bonding and connection
* Emphasis on Wellness: Group activities, mindfulness exercises, physical exercise
* Frequent office hangouts and meetups outside of work
**Apply:** https://hotfix.jobs/jobs/performance-marketing-manager-at-mochi-health-0a6f0e86-3a7f-4854-bf6f-d92c3da78648
**Canonical:** https://hotfix.jobs/jobs/performance-marketing-manager-at-mochi-health-0a6f0e86-3a7f-4854-bf6f-d92c3da78648