# Performance Marketing - Google
**Company:** [Kalshi](https://hotfix.jobs/companies/kalshi)
**Location:** New York, NY
**Salary:** $150K-$215K
**Experience:** 3+ years
**Skills:** Google Ads, Google Uac, Performance Marketing, Mobile App Acquisition, Campaign Optimization, Bidding Strategies, Audience Targeting, Attribution, A/B Testing, SQL
**Posted:** 2026-06-23
> Own and optimize Google acquisition campaigns for a prediction market platform, managing budgets, bidding, targeting, and testing to drive efficient user growth. Requires 3-5 years of Google Ads experience with strong analytical and execution skills.
## Job Description
## What You'll Do
- Own the day-to-day management of Google acquisition campaigns
- Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
- Continuously monitor and improve campaign performance to maximize efficiency and scale
- Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend
- Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
- Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
- Develop reporting frameworks and performance insights that inform growth strategy
- Identify new opportunities within Google's advertising ecosystem to drive incremental growth
- Build scalable processes for campaign management, optimization, and performance tracking
- Own channel-level performance and accountability for acquisition outcomes

## What You Bring
- 3–5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns
- Strong understanding of mobile app acquisition and performance marketing
- Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement
- Strong analytical skills and ability to make data-driven decisions
- Experience managing meaningful advertising budgets and scaling acquisition programs
- Strong ownership mentality and bias toward execution
- Comfortable operating independently and making optimization decisions quickly
- Excellent organizational skills and attention to detail
- Ability to identify growth opportunities and execute against them

## Bonus
- Experience managing large-scale consumer acquisition campaigns
- Experience in fintech, consumer technology, gaming, trading, or mobile app businesses
- Familiarity with broader paid acquisition channels beyond Google
- Experience working in a high-growth startup environment
- Strong understanding of experimentation frameworks and incrementality testing
- SQL, analytics, or data visualization experience
- Experience collaborating closely with creative and product teams
**Apply:** https://hotfix.jobs/jobs/performance-marketing-google-at-kalshi-036cdce6-2fd7-47c4-9d36-8c4438eb0811
**Canonical:** https://hotfix.jobs/jobs/performance-marketing-google-at-kalshi-036cdce6-2fd7-47c4-9d36-8c4438eb0811