# Partner & Events Marketing Manager
**Company:** [UpGuard](https://hotfix.jobs/companies/upguard)
**Location:** Remote
**Salary:** $120K-$150K
**Experience:** 3+ years
**Skills:** HubSpot, Partner Marketing, Event Planning, Co-Marketing, B2B Marketplace Management, Aws Marketplace, Azure Marketplace, Gcp Marketplace, Project Management, Marketing Automation, CRM, Pipeline Attribution, Budget Management, ROI Analysis
**Posted:** 2026-06-23
> Own partner event strategy and execution, co-marketing campaigns, and B2B marketplace optimization to drive pipeline through MSSPs and strategic alliances. Requires 3+ years in partner/field marketing with strong HubSpot and project management skills.
## Job Description
## Partner Event Strategy & Execution (Primary Focus)
- Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables
- Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing
- Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond
- Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution
- Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI
- Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign

## Co-Marketing Campaign Execution
- Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners
- Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences
- Coordinate with external partner marketing contacts to align on promotion, branding, and audience outreach for joint events

## Marketplace Optimization
- Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation
- Utilize content provided by Squad Content Writers and PMMs to keep marketplace listings current, accurate, and compelling

## Partner Enablement & Content Activation
- Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets
- Maintain and update partner portals with fresh co branded assets, event recordings, and post event follow-up materials

## Pipeline Attribution & Reporting
- Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner event-sourced and partner-influenced pipeline
- Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction

## Process Management
- Define and document internal processes for product-aligned marketing squads to submit GTM assets for partner event activation and marketplace implementation.

## Requirements
- 3+ years of specialized experience in Partner Marketing, Field Events, or Channel Marketing preferably within SaaS or Cybersecurity
- Proven track record of planning and executing high-quality B2B events, both virtual and in-person, with measurable pipeline outcomes
- Strong project management skills with the ability to manage multiple concurrent events and campaigns across different partners and timelines
- Excellent stakeholder management and communication skills — comfortable coordinating across Sales, Product Marketing, Design, and external partner contacts simultaneously
- Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers
- Experience using marketing automation (HubSpot) and CRM platforms to track event leads, campaign activity, and ensure accurate attribution
- High attention to detail with strong commercial acumen — able to manage event budgets and report on ROI

## Nice-to-Haves
- Experience marketing through or to Managed Security Service Providers (MSSPs) or within the cybersecurity ecosystem
- Direct experience managing listings and driving transactions on cloud marketplaces (AWS, Azure & GCP)
- Familiarity with webinar and virtual event platforms (e.g., ON24, Zoom Webinars, Hopin) and in-person event production tools
- Strong data literacy, comfortable building event performance dashboards and reporting on partner-influenced revenue
- Familiarity with the commercial and legal nuances of B2B partnership contracts and co-marketing agreements
**Apply:** https://hotfix.jobs/jobs/partner-events-marketing-manager-at-upguard-77fc51c1-f82c-4998-9942-1520fe7aa6fe
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