Marketing Manager
New York, NYOnsite3+ YOE
Summary
Hands-on Marketing Manager owning events, digital demand-gen (LinkedIn/Google Ads), content, and performance marketing to drive B2B SaaS pipeline. Requires 3+ years B2B SaaS experience, strong writing, data-driven execution, and NYC onsite work.
About the role
Responsibilities
- Own LinkedIn (organic + paid): ship 3–5 posts/week (podcast clips, launches, testimonials, exec POVs); convert ICP engagement into meetings
- Stand up a customer testimonial/case study engine: source → interview → approve → publish; create multi-format assets that enable Sales
- Run performance marketing end-to-end (LinkedIn Ads, Google Ads): audiences, creative, landing pages; hit CPL/SQL/pipeline targets with clear attribution
- Turn events into pipeline, particularly conferences and CCO dinners/socials
- Launch and scale podcast + webinars (live/on-demand)
- Enable partners with co-branded collateral and campaigns, including one-pagers, decks, case studies, demo scripts, and maintain a partner toolkit
- Ship product launches: messaging, one-pagers, decks, emails, website updates; partner cross-functionally on roadmap comms
- Build a content engine: thought leadership and product content for CCO/CTO/compliance buyers; newsletter + sales enablement kits
- Start as a hands-on IC; build toward the additional hires as results scale
- Establish SEO foundations: keyword research, pillar pages, and links via events/podcast guesting
Requirements
- Able to work from our office in NoMad, NYC 5 days a week
- 3+ years in B2B SaaS marketing with hands-on ownership of events, digital demand (ABM/paid/search), and content/PMM
- Scrappy builder-operator who ships fast, iterates from data, and can run solo before hiring
- Strong writer with the ability to translate complex ideas into clear, compelling narratives across both marketing and brand
- Know ABM, paid social (LinkedIn), search, nurture, and measurement—comfortable tying activity to pipeline
- Are scrappy, data-driven, and comfortable in a fast-moving Series A scale environment
- Bachelor’s degree or equivalent experience
- Tool-friendly: HubSpot, LinkedIn Ads, Google Ads, Webflow, Figma, Google Sheets, basic analytics
Nice-to-Haves
- Interest in fintech, compliance, or financial operations is a plus
Benefits
- 401(k) with 5% company match
- Medical, dental & vision
- 15 days PTO + 10 company holidays + flexible sick time
- 2 additional PTO days for each year of service (up to 10 additional days)
- 10 remote days per year plus additional around the holidays
- Off-sites & team retreats
Skills
HubSpotLinkedIn AdsGoogle AdsWebflowFigmaABMSEOGoogle Sheetspaid socialcontent marketing