# Manager, Growth Creative Strategy & Optimization - Markets & Subscribers
**Company:** [Spotify](https://hotfix.jobs/companies/spotify)
**Location:** Remote
**Experience:** 5+ years
**Skills:** Meta, TikTok, Snapchat, Google Demand Gen, Google App Campaigns, Ctv, AI Tools, Smartly, Celtra, Dco Platforms, Ctr, Cvr, CPA
**Posted:** 2026-05-13
> Leads end-to-end creative strategy and optimization for performance and lifecycle marketing channels including Paid Social, Google, and CTV. Analyzes metrics to iterate creative, builds testing frameworks, and implements AI/automation tools. Requires 5+ years in performance creative for consumer tech.
## Job Description
## What You'll Do

- Lead end-to-end creative development for Paid Social (**Meta**, **TikTok**, **Snapchat**), **Google** (**Demand Gen**, **Google App Campaigns**), **CTV**, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion
- Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams
- Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform
- Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise
- Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production
- Analyze creative performance metrics (**CTR**, **CVR**, **CPA**, etc.) to identify effective patterns and surface opportunities for improvement
- Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams
- Identify and implement automation and **AI** tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential
- Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook
- Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting

## Who You Are

- 5+ years of experience in performance creative, growth marketing, or a related creative strategy role, ideally within a consumer tech or media brand
- Track record of developing creative at scale across multiple markets and languages that drives measurable performance outcomes across paid and owned channels
- Familiar with platform-specific creative specs and best practices across **Meta**, **TikTok**, **Snapchat**, and **Google**
- Strong creative instincts and a high bar for quality, and can provide clear, constructive feedback
- Think in systems and have built or improved creative workflows, review processes, or operating frameworks
- Comfortable working with data and can interpret creative metrics and contribute to a test-and-learn framework with a clear point of view
- Effective communicator who can translate performance data into creative direction and influence cross-functional stakeholders
- Self-directed and organized, able to manage multiple workstreams and prioritize in a fast-moving environment
- Comfortable using **AI** tools to support creative production, improve efficiency, and scale output
- Experience with creative automation or **DCO** platforms (e.g., **Smartly**, **Celtra**)
- Detail-oriented, results-driven, and open-minded, with a willingness to stay close to the work
- Passion for music and audio — you’re a **Spotify** listener first
**Apply:** https://hotfix.jobs/jobs/manager-growth-creative-strategy-optimization-markets-subscribers-at-spotify-fcd18499-6005-41c1-80c4-4d677f2dfb29
**Canonical:** https://hotfix.jobs/jobs/manager-growth-creative-strategy-optimization-markets-subscribers-at-spotify-fcd18499-6005-41c1-80c4-4d677f2dfb29