# Manager, Demand Generation Marketing
**Company:** [Betterment](https://hotfix.jobs/companies/betterment)
**Location:** New York, NY
**Salary:** $120K-$150K
**Experience:** 4+ years
**Skills:** Demand Generation, Paid Media, ABM, HubSpot, Salesforce, Sem, Programmatic Display, Paid Social, Email Nurture, Marketing Automation
**Posted:** 2026-06-25
> B2B Demand Generation Marketing Manager driving paid media, ABM, and email nurture campaigns to generate qualified pipeline for Betterment's 401(k) sales organization. Requires 4+ years B2B demand gen experience and strong paid media background.
## Job Description
## Responsibilities
- Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment’s 401(k) sales organization
- Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social
- Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
- Partner with RevOps on lead routing, scoring workflows, and marketing automation
- Drive optimizations across lead, MQL, and pipeline metrics
- Collaborate with business development, sales, creative, product, PR, compliance, etc.
- Maintain social proof program, creating case studies and ensuring growth of reviews and awards strategies

## Requirements
- 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
- 4+ years planning, executing, and optimizing campaigns across paid media, digital advertising, and email nurture; ABM experience is preferred, including target account strategy and account-level reporting
- Strong experience with marketing automation and CRM tools for lead generation and nurture (HubSpot and Salesforce experience is a huge plus)
- Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills
- 2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)
- Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
- Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programs
- Background in 401(k), fintech, or other regulated industries is a plus

## Compensation & Benefits
- New York City: $120,000-$150,000 base salary
- Eligible for variable compensation in the form of a company incentive bonus
- Medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; EAP; transit benefits and FSA/HSA options
- Equity for all employees, including new hire and refresher grants
- Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in sixth year
- Company-paid professional coaching for all employees
- Day-one 401(k) match plus matching on qualified student loan payments
**Apply:** https://hotfix.jobs/jobs/manager-demand-generation-marketing-at-betterment-4f845a52-c5cd-4605-b0cd-ce13beccef3a
**Canonical:** https://hotfix.jobs/jobs/manager-demand-generation-marketing-at-betterment-4f845a52-c5cd-4605-b0cd-ce13beccef3a