Lead GTM Enablement & Scale Architect, Lakebase
Own end-to-end GTM enablement strategy for Lakebase (serverless PostgreSQL for AI apps), building scalable technical content, demos, and competitive positioning that empowers global SAs and Partner Technical Sales to qualify, demo, and win deals.
What You'll Do
- Own the global GTM and enablement strategy for Lakebase for Field Engineering and Partner Technical Sales — from foundational knowledge through advanced competitive positioning
- Build and ship enablement at scale using AI: use vibe coding and AI content pipelines to generate first-draft technical deep dives, competitive talk tracks, hands-on labs, and demo environments — then curate for accuracy and field impact
- Drive a 'builder-first' SA culture by architecting scalable demo environments and POC repositories designed for forking, rapid customization, and deep technical proof-of-concept delivery
- Partner directly with the Lakebase Product and Engineering leadership to stay ahead of the roadmap and translate upcoming features into field-ready assets before GA
- Establish a tight product feedback loop — systematically capture field friction, lost deals, and SA objections and channel them back to Product with actionable recommendations
- Design the competitive narrative architecture and build the "why Databricks" story that gives an SA confidence walking into a room with a customer executive
- Create scalable, multi-format enablement: Deep dives, solutions, AI role-plays, hands-on labs, and self-paced learning paths — always with a bias toward assets SAs can use in a customer conversation immediately
- Build AI-powered tools that make the field smarter: agents for instant answers, AI role-plays for pitch practice, automated competitive briefs from real-time market signals
- Define and track KPIs that measure field readiness, and whether SAs are actually winning more Lakebase deals
- Stay a practitioner yourself: spend ~10-15% of your time in customer-facing moments — customer executive briefings, select competitive POCs
- Take a step back, think strategically and innovate your approaches to keep up with the fast paced environment
What We Look For
- 8+ years in solutions architecture, technical pre-sales, developer relations, technical product marketing, or technical enablement, with direct experience in databases, distributed systems, or cloud data infrastructure
- You've been the SA in the room: you know what it feels like to run a POC, handle objections live, and defend a technical position against a competitor
- Deep hands-on knowledge of PostgreSQL, OLTP databases, or cloud database services
- Builder mentality: you default to building tools, demos, and automations, not decks. You use AI tools as a daily force multiplier
- Demonstrated ability to build enablement programs from scratch (0-to-1)
- Strong product instinct: you can look at a feature roadmap and immediately see how it maps to customer use cases and competitive differentiation
- Experience working directly with Product and Engineering teams as a peer
- The backbone to tell Product "the field can't sell this because X" — backed by data and field evidence
- Scaling mindset: everything you build needs to work for a global field team
- Exceptional communication skills — you can make complex distributed systems concepts accessible to a broad technical audience
- Familiarity with the data and AI ecosystem: Lakehouse architecture, Delta Lake, vector databases, AI/ML serving patterns
Nice to Have
- Experience at a high-growth infrastructure company during a major product launch
- Background in both pre-sales and post-sales technical roles
- Hands-on experience with Databricks or competitive platforms
- Experience building AI applications on operational databases (RAG patterns, agent architectures, etc.)
- You've already used AI to build at scale — automating content creation, building internal tools, or shipping demos faster than anyone thought possible
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